Product Managers need can be a catalyst for growth, not just a catch all for handling technical questions, requests for special or modified products, or requests for special pricing.  The Product Manager is often under utilized as an impact position on your company’s sales and margin performance. 

The PRODUCT MANAGEMENT GROWTH WORKSHOP teaches product managers the available options for growing their product lines, then helps them to outline a specific strategy during the workshop.  The course also shows how to deal with some of the most common challenges that are faced by the product manager: 

• The sales force doesn’t report to me, how do I get results through them? 
• Increasing sales when you sell through distribution. 
• Should I introduce a low priced product line? 
• Identifying and troubleshooting product line problems
• How to predict the impact of extending the product line with a low price product group

This course begins by showing students how to determine their current competitive position.  It includes extensive training on how to segment the market, how to identify the right match up to deliver to the market, and developing the product line plan actually during the course.