Incorporated directly into your associate's training.
INDUSTRIAL SELLING SKILLS approach forces your student to apply the training directly to your company, your company’s products, and your company’s services in the actual training.
We have never found a company that sells “widgets”. I’m not sure what a “widget” is! Our “Competitive Match Up” approach, developed by our Founder, Mike McFerren, lays a foundation that allows students to incorporate your company and your products and services into the training. Incorporating your company and products into the training eliminates the need to adapt what they learn in class to your company and products after the course is over. It is unrealistic to expect that most students will work real hard or real long at adapting a sales training to your company and your products once the course is over. The return on the training investment is compromised. Our training program helps students come out of training ready to sell your company’s offering, not widgets!
This feature of INDUSTRIAL SELLING SKILLS makes our program an excellent resource for getting your new salesperson up and running quickly. We cover the basics. When your sales manager starts working with your new salesperson, they can spend more time paying attention to customers than they do working on selling skills.
Students are provided a list of the materials they need and tasks they must complete prior to attending class. Feel free to contact us in advance of the training if you have specific products or services you would like your student to incorporate into the training program. We are glad to work with you to make the most of the training. The more we can do for you, the bigger impact we can have on your organization’s bottom line.
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