Don’t underestimate the importance of enewsletters! A regular monthly enewsletter has many outstanding benefits. It is a great way to communicate with clients, employees, vendors using a very effective medium that contains information which is usually very timely and up-to-date. With enewsletters, you can keep your audience up-to-date on current events, news and what’s happening in your company and in the industry. Your company will not only appear contemporary but also state-of-the art. Also you will be able to reach a broad spectrum of people, especially if the publication is delivered electronically as an online publication. This saves expensive print costs. You will have means for combining the distribution of other corporate communications. A collateral piece can be paired with or rolled into the enewsletter. This can help your company save costs. During the design stage, an extra page or panel can be added to a enewsletter. During the bindery stage an insert may also be slipped into the enewsletter. This can also be a “life-saver” when a last-minute event comes up and the newsletter is already printed. Another benefit of enewsletters is the means to create multiple impressions. Since enewsletters have a longer shelf-life or longevity than many other forms of communications, there is an increased chance that the publication may be re-read by the same person or picked up by another. If you’d like to boost morale among employees, especially when employees are quoted or appear in the publication, it can set the foundations for employees to look up to and strive for. Let’s face it—most employees like to see themselves in print. It makes them feel important. Moreover, it encourages them to be the foot soldiers for the company’s message. And lest but not least, you want to add to the credibility of a company. These publications often add to a company’s integrity especially when the enewsletter contains informative material rather than “fluff.” An informative educational enewsletter can really help substantiate a company’s image as the expert in the industry.
We will help you install a newsletter email module on your website, put in subscribe/unsubscribe forms on your site, create a custom newsletter template for you to use, and teach you how to use the system. In no time you can be sending out monthly or weekly newsletters with ease. Also, our staff installs Constant Contact for you, saving you time and the headache. We upload a custom newsletter design and the entire email program. Just Call (678)457-7939 or visit us online https://goo.gl/CLQrrc #EIS #EmailMarketing #ElegantImageStudios #CustomEnewsletter #WeMakeItEasy
Cross-Promote to Build Your Audience Email marketing and social media have a symbiotic relationship. When marketers incorporate links to social media in their email campaigns, they can help increase follower count and engagement across social platforms. Similarly, tweeting or posting links to email sign-up forms can help build mailing lists. It’s become a standard practice for brands to incorporate share icons for Facebook, Twitter, Instagram and LinkedIn into their email headers and footers. These make it easy for audiences to share links to articles or follow a brand on social media with a simple click. More creative ways of integrating the two forms of communication include uploading email subscriber lists to Facebook and Twitter, or creating sign-up forms within social media sites to collect email addresses directly from social media pages. Another fun way to encourage customers to follow brands’ social media pages is to offer an incentive — for example, creating a private, password-protected Facebook or LinkedIn group for “top tier” members. Each channel can, and should, serve as a referral source directing existing consumers to additional channels for continued engagement. Back to Basics: Use Social Media to Catch Users’ Attention and Reach New Audiences Consumer attention spans are shorter than ever before, and marketers should always look for new ways to stay relevant in today’s cluttered, fast-paced and oversaturated market. Personalizing email lists through segmentation based on demographics or location is one great way to catch customers’ attention. Marketers can also use snappy social media posts to capture the interests of those not subscribed to their brand’s mailing list, whether it’s through interactive Snapchat filters, witty Tweets or Instagram giveaways. The key benefits to marketers using social media are expanded reach and heightened brand awareness. Every demographic has different preferred ways of interact- ing with their favorite brands. A survey by Campaigner found that 44 percent of millennials still prefer receiv- ing information about brands through email. However, there’s no denying that social media has a large presence in consumers’ minds. By using social media platforms to extend email marketing reach, marketers have a better chance of connecting with prospects more often. Find the Right Fit: Use Platforms That Best Match Brands’ Content Using the right platforms for a brand can help skyrocket the effectiveness of a marketing campaign. Companies with more visual products will benefit most from taking advantage of Pinterest’s layout. For example, florist shops can use the platform to showcase displays of the day, and photographers can use Tumblr or other visual blogs to present their portfolios. On the other hand, airlines or other customer service-focused businesses can capitalize on Twitter for sharing rapid-fire responses or updates on delayed flights. Leverage each platform’s strengths to drive home messaging points your brand wants to get across. Remember that email allows for bigger pieces of content to be delivered to a user’s inbox, while social media can be used for sharing smaller, bite-sized snippets in the form of teaser pages, links to articles or sneak peaks. Set Realistic Expectations: Remember that Success Doesn’t Happen Overnight One hurdle marketers face when integrating social media is setting expectations too high or too low. Some view it as a tool that will dramatically increase revenue, while others fail to see the value in adding it to their marketing strategy. The real answer lies somewhere in between. Social media programs need time to be cultivated and exist as part of an overall marketing strategy, but to succeed expectations must be set correctly and efforts must be applied based on those outlooks. Don’t underestimate the power of integrating social and leveraging different platforms for different content, and remember to keep brand consistency in mind. Think of social media and email marketing as two different — but complementary — tools to use, as opposed to two siloed channels. By using a variety of social media platforms that align with the brand, marketers can expand their brand’s reach to new audiences and stay connected with loyal existing customers as well. Keep these tips in mind to create a stronger and more effective marketing strategy. Article from: https://www.websitemagazine.com/blog/integrate-social-media-into-email-campaigns
Many online retailers know that the holidays are a major business season. If your business is affected by seasonal shifts, holiday shopping could be your biggest, most lucrative opportunity of the year. If you haven’t started planning for your holiday marketing campaigns already, it’s time to start now! Don’t fall behind other online retailers that are getting ready to make the most of this holiday season. Here’s what you need to do to make sure you’re ahead of the pack. Christmas Is (Un)Officially Coming Early Christmas is coming earlier than usual this year. You usually see big box retailers starting up their holiday season after Black Friday or sooner. Thanksgiving is the new unofficial start for retailers to shift into their holiday season habits. 75% of major retailers sent out one or more holiday promotional emails on Thanksgiving Day 2011, up from 60% in 2010 and 45% in 2009. Mark Your Calendars Don’t miss out on major days between now and New Year’s Day. Mark major dates on your calendar, and develop email marketing strategies around days that benefit you the most. Knowing all the big days your targeted demographics are looking to spend money on will help you get their attention. It’s Time to Go Mobile Smartphones and tablets rocketed into mainstream adoption throughout 2012, and this holiday season will be the first major retail surge that buyers will interact with across multiple devices. Making sure that your emails are not only timely, but also optimized for mobile devices, is going to be crucial for higher open and click-through rates. Increase Your Email Frequency—But Not Too Much, Too Soon Many retailers want to bump their email frequency during the holidays. You’ll be competing with other retailers for your customer’s attention. Think a higher email frequency will result in happier, more attentive customers? Think again. Ramping up too quickly will chase subscribers away. That doesn’t mean you shouldn’t send more emails. You can scale your email frequency up slowly and gradually going into the holiday season. You’d better start now, or soon, just to get customers used to the extra volume. And if you’re worried that you might still lose too many subscribers… Give the Gift of Control: Opt-Up or Opt-Down Options If part of your holiday email marketing campaign includes sending out daily deals, or you’re considering a high-volume holiday mailing strategy, you need to acknowledge that not everyone is interested in all of that information. Instead of offering a simple unsubscribe as the only option to reduce the emails you’re sending, you should offer opt-up and opt-down options to your subscribers. Setting up an email preference center is also a great way to retain subscribers and let them customize how much they hear from you. This way, subscribers can control your messages to fit their preferences, and you can measure more carefully just how much volume your subscribers can take before they start getting grinchy. Adjust Your Triggered Emails to Fit the Season Triggered emails can be your best friend during the holiday season. That said, you might need to retool your triggered emails, or create an entirely different set of holiday triggered mailings. Your normal triggered emails might give customers discounts, messages or offers that don’t make sense for the holiday season—normal triggered email deals might be giving away too much! Make sure your triggered emails match holiday season shopping habits and themes. Customers will appreciate the extra attention to detail, and are usually willing to take many more repeat opportunities than they normally would. Use that good cheer to your advantage! ‘Tis the Season to Test New Acquisition Strategies If you’re expecting a lot of retail traffic to your website, now is the time to start preparing to measure and monitor where all that traffic is coming from. Start making specialized landing pages that are exclusive to new opportunities, or new methods to track customers from advertising and marketing channels you haven’t gotten a lot of good data on yet. The holiday rush is a goldmine for anyone that gets excited about optimization testing. Sharing is Caring—So Make Sharing Easier Be sure to include prominent social media sharing buttons in your email marketing campaigns. People are naturally excited about sales, deals, and other opportunities, no matter where they may come from—email included. Be sure to make it easy for your customers to hit a button and instantly share something exciting with their friends and family, because according to a study of 4,500 adults, social media is a major influence on holiday sales. Free Shipping Could Make or Break Your Bottom Line …because two-thirds of major retailers are going to offer it. If you’re competing with other online retailers for conversions on products that aren’t exclusive to you, you should sweeten the deal and provide free shipping, especially if your competitors aren’t. Holiday shopping centers and online retailers are fiercely competing with each other for sales and services that trump the other, and you don’t want to lose sales to a competitor offering better incentives. Maybe the Holidays Aren’t For You? Last but certainly not least, if your online retail efforts aren’t affected by holiday seasonality, maybe holiday marketing isn’t something you need to even worry about. Practical Ecommerce makes a valid point that many of us may forget going into the holidays: if your business isn’t affected by holiday sales, a business-as-usual approach to your marketing might be more cost-effective. Don’t say “humbug” to holiday preparations this year! Get started on your holiday email campaigns now—you’ll thank yourself later!
