It’s the eternal question for website owners: why do I have a low conversion rate despite high traffic? On average, a website converts between 2% and 5% of its visitors into leads or sales. If you’re not seeing results in this range, then it’s time to take a look at your website and see what might be holding you back. But don’t fret. There are several reasons why your website might have a low conversion rate, and many of them can be easily fixed. We’re sharing the top 10 reasons below. Why You Need to Improve Your Conversion Rate Before we get into the reasons why your conversion rate might be low, let’s briefly touch on what a conversion rate is and why it matters. A website’s conversion rate is the percentage of visitors who take the desired action. This could be anything from making a purchase to signing up for a newsletter to downloading an eBook. Conversion rates are important because they give you insights into how effective your website is at achieving its goals. If your conversion rate is low, it means that most people who visit your site are leaving without taking the action you want them to take. Why Your Website Has a Low Conversion Rate There are a number of factors that can influence your website’s conversion rate, including. 1. Your website is hard to navigate Imagine that you’re a business owner looking to find small business phone solutions for your company. You Google “small business phone solutions” and click on the first result. Once you’re on the site, it’s immediately clear that it will be difficult to find what you’re looking for. There’s no main navigation menu, and the text is small and difficult to read. After a few minutes of frustration clicking around, you give up and go back to Google to try another result. This common problem can easily be fixed by ensuring that your website is easy to navigate. Some tips to make your website more user-friendly include: Adding a main navigation menu. Using clear and concise text. Incorporating visual cues to guide users. Creating a search bar. 2. Your website takes too long to load Another common reason for a low conversion rate is a slow-loading website. In today’s fast-paced world, users expect websites to load almost instantly. If your site takes more than a few seconds to load, you’re likely losing visitors – and potential customers. 40% of users will abandon a website that takes more than 3 seconds to load. Yes, you read that right – after 3 seconds, half of your visitors could be gone, and you may never see them again. You can do a few things to improve your website’s speed. This includes: Using a Content Delivery Network (CDN). Optimizing your images. Minimize HTTP requests. Reducing redirects. Enabling browser caching. 3. Your website is not mobile-friendly In today’s world, it’s more important than ever to have a mobile-friendly website. According to Statista, there are around 7.26 billion active mobile users! And this number is only expected to grow in the coming years. This means that your website needs to be optimized for mobile devices if you want to stay competitive. If it’s not, you’re likely losing a significant portion of your potential audience. Some things you can do to make your website more mobile-friendly include: Use responsive design. Use a large and easy-to-read font. Use large buttons. Include mobile navigation. 4. You’re not using pop-ups Pop-ups are one of the most effective ways to convert website visitors into leads or sales and the average pop-up conversation rate is 11.09%. The key to using pop-ups effectively is ensuring they are targeted and relevant to your audience. For example, suppose you’re selling an automated phone system for small businesses. In that case, your pop-up might offer a free consultation to help companies to find the best phone solution for their needs. In contrast, your pop-up might offer 10% off the first purchase if you’re selling women’s clothing. 5. You’re not using social proof If you want to increase your website’s conversion rate, it’s important to use social proof. Social proof is a psychological phenomenon where people assume that the actions of others in a given situation indicate the correct thing to do In other words, if other people are doing it, it must be good. Some examples of social proof include: Testimonials from satisfied customers. Badges or awards from well-known organizations. The number of social media followers you have. The number of website visitors you get each month. So if you sell e-commerce inventory management software, for example, you could create a video testimonial of one of your customers who love your solution. 6. You’re not using images If you’ve ever heard the saying a picture is worth a thousand words, you’ll understand why using images is so important. Images are great for grabbing attention and conveying information quickly and easily. Plus your customers are more likely to remember you and come back. In fact, according to BrainRules, when people hear information, they’re likely to remember only 10% of the details three days later. However, if a relevant image is paired, people retained 65% of the information three days later. Some tips for using images effectively include: Use high-quality images. Use images that are relevant to your topic. Use visually appealing images. 7. You’re not using video In addition to images, video is another excellent way to increase your website’s conversion rate. That’s because videos are an incredibly powerful medium that can be used to grab attention, convey information, and build trust. Let’s say you’re trying to promote your digital workplace platform to small businesses. You could create a video that shows how the platform helps businesses improve communication and collaboration. This will likely be much more engaging and effective than a long block of text explaining the same thing. Other ways you can use video to convert your traffic into leads is by creating an engaging webinar, an explainer video that walks people through your product or service,
Social media is a crucial marketing tool and is something that every business owner needs to take advantage of. Regardless of what niche or industry you are operating in, having an active and engaged social media presence is key to success in the current landscape. If you sell directly to the consumer it is even more important to have a solid social media plan in place. Even for B2B business models, a strong social media presence can be beneficial in highlighting your offerings sharing deals, and sharing information about your company When it comes to your website design, you need to incorporate your social media profiles into your design where you can. This can help you to cross-promote your social media profiles, which can grow your audience and help to establish your brand online. Working with an experienced web designer, there are countless design strategies that you can use to integrate your social media profiles into your website design. Let’s take a look at some tips to help you to integrate social media into your business website design with the help of a professional web designer. Add Social Sharing Buttons To Blog Posts Simply adding social media sharing buttons at the end of your blog posts is a great way to allow users to easily share your content and tag you on social media. This can be a great way to increase your reach and establish yourself as an authority in your niche through producing useful, relevant, and sharable content. Display Social Posts On Your Site As one of the leading WordPress service providers in Barrow County, Georgia, here at EIS, we believe in making your website work for you. Use your website to cross-promote your social media accounts and vice-versa. Display your latest tweets, Instagram photos, or Facebook posts to integrate your social media accounts seamlessly with your website design. Include Your Social Profiles In The Footer Following best practices when you are working with a web design is important. While it’s always good to be creative with your designs, there are some things that users expect and it’s wise to adhere to these expectations to ensure a straightforward user experience. One thing many users expect is to find links to your social media accounts in the footer of your website. This is commonplace to display links to your social profiles, along with a secondary menu for your website. Following best practices, you can ensure more people can find the links to your social profiles when they visit your website moving forward. Integrate Your Social Media Profiles In Your Website Design Seamlessly Here at EIS, we understand the importance of maintaining a strong social media presence in the current business landscape. We have helped countless business owners redesign their websites to ensure their social media profiles are front and center. This has led to improved customers engagement, growth in social media followers, and an increase in sales. Original article from https://www.c7creative.com/seamless-social-3-tips-to-integrate-social-media-into-your-web-design/
Looking ahead, there are many exciting opportunities for you to update the current look and feel of your website design. EIS is rethinking the normal, creating new exciting designs that truly represent the future of website design. Working with us, you can implement small changes or completely redesign your site for a fresh new look moving forward. Taking inspiration from some of the latest trends, you can ensure that your website always looks up-to-date, allowing your business to make the best possible impression on both existing and potential clients. Let’s take a look at just some of the web design trends you need to keep an eye out for in 2022. The One-Page Website The old saying of “less is more” still rings true today. A simple approach to website design is often the best and in 2022, we can expect to see a rise in the number of simple one-page websites online. With the right mobile web designers by your side, there are no limits to how creative you can be with this unique approach. Hero Sections Hero sections of websites typically include a carousel of images or videos to grab the attention of the user. However, new website designs are focusing on simplicity, encouraging mobile website designers to use fewer images and more typography, shapes, and colors instead. With this strategy, visitors will be more encouraged to continue scrolling through your content. Approach To Typography Bigger and bolder typography will be a key design trend in 2022. When used effectively, lettering can have a lasting impact on visitors and help to ensure that you make the right impression on your visitors. The important thing is to focus on finding the right balance between size and scale. Experiment with some different options, speak to your web designer about any ideas you may have, and find a solution that works best for your website. Art Deco Motifs We are in the ’20s again, after all!! Art deco motifs fit well with the geometric designs that have been trending over the past few years. Though people’s first association with art deco style might be ornate speakeasy sites and Great Gatsby-themed wedding invites, it can make for beautifully minimalist designs. This year’s trend takes inspiration from the clean, curving lines and repetitive graphic shapes of art deco illustration and architecture. These elements can inspire beautiful logos, fonts, spacer motifs, borders, and illustrations. Interactive Fonts Taking the use of text even further, some designers have been finding creative ways to make their text move with the user’s mouse. An easy way to make text interactive is by applying a hover-state change like you would with a button. It helps that it’s now easier to create more elaborate effects using modern no-code platforms than it used to be to try to write these interactions by hand. It’s important to keep legibility in mind as some people are distracted by moving characters. Abstract Illustrations Abstract illustrations that have a more organic texture and a sense of the human hand creating them are becoming more popular. While clean, poppy vector graphics and cute illustrations of humans and objects have ruled web design for a few years now, perhaps people are looking for something that feels a little more natural and sophisticated. Gradients with Grain Gradients are already popular, but with added grain, they create an entirely different effect. A perfect gradient is slick and modern, giving objects a futuristic glow or a shiny, technological feeling. Grain grounds a design gives it texture and helps it feel more natural. Building with Dynamic Content Dynamic content allows designers to build faster, build bigger, and include more complexity without increasing the amount of labor required to make adjustments. More available database tools and no-code platforms mean more people designing for the web can begin building this way, no matter their experience level. Original articles from https://webflow.com/blog/web-design-trends-2022 and https://www.c7creative.com/looking-ahead-web-design-trends-to-watch-out-for-in-2022/
When potential clients arrive at your website, you need to ensure that you make the best first impression possible. You only have one chance to make a positive impression and it can be very difficult to change a customer’s mind once that impression of your business has been made by a client. The design and functionality of your website are essential if you want potential customers to stick around when they land on your website for the first time. When potential clients spend more time on your website, you have a much greater chance of converting those visitors into potential customers. Working with an experienced and creative web designer is key when it comes to creating an attractive functional website design. A well-designed website ensures that visitors feel comfortable when they arrive at your site, giving them more confidence that they are about to have a good experience. Making this all-important positive first impression immediately builds trust in your brand and increases the chances of those visitors becoming customers significantly. Working closely with experienced mobile website designers like us here at EIS, you can ensure that your web design is built for success. Below, we take a look at some key considerations you need to keep in mind when you are working on your new business website. Be Patient And Avoid Rushing When you are creating a new business website, you will naturally be excited to get your new site up and running as soon as possible. However, rushing through the design process typically leads to substandard results that can poorly impact your business in the long run. Work with a web designer that is focused on quality, not speed, to ensure that you create a website that will perform well and help you to achieve your goals moving forward. Keep Things Simple While you might be tempted to add all the bells and whistles to your site and pack it out with images, flashy graphics, and an abundance of content, it’s usually much better to keep things simple. In our experience offering WordPress services, our main developer, Laura, understands the concept of ‘less is more. Too much content can be very distracting on a website and often can negatively impact the user experience. Know Where To Begin For many business owners, the thought of developing a new business website can often be overwhelming, and simply knowing where to start can be a challenge. Before the website design process can start, you need to ensure that you know what you want from your new website. Understanding your goals is a crucial first step and will ensure that you choose the right WordPress services to work on your new website build. Original article from https://www.c7creative.com/design-disaster-3-must-know-facts-for-business-website-design/
Color has a deep and often subconscious effect on our behavior. According to a study examining the effect of color on sales, 92.6% of people surveyed by the CCI: Institute for Color Research said that color was the most important factor when purchasing products. How you use color in your business can affect the success or failure of your business. Let’s take a closer look. We can thank Newton for discovering that color is the sensation of light bouncing off something and entering our eyes. Newton found that light is made up of many different wavelengths, each one perceived as a different color. For example, the color red isn’t actually in the strawberry itself. The surface of the strawberry absorbs all of the light except for the wavelengths we perceive as red. These bounce off of the fruit and into our eyes. We have millions of light-sensitive cells, or receptors, at the back of our eyes. The brain takes those signals and interprets them as color: in this case, red. Because the brain is interpreting the color, that means that color is, by nature, a sensation. Sensations are personal. It’s this fact that makes our choice and use of color so critical to the success of our businesses. The Qualities of Color While our perception of colors and what they mean is subjective, there are some basic qualities that we can apply generally. Red. Often considered exciting, attention-grabbing, warm, and connected to love, anger, life, and comfort. Yellow. Seen as adventurous, evoking happiness, enthusiasm, youth, and travel. Green. Of course, this color is connected to money, but it’s also known for its connection to balance, health, sustainability, and knowledge. Blue. The color of honesty, high quality, competence, trust, reliability, and integrity. Pink. This color evokes love, compassion, romance, gentleness, and sophistication. Purple. Creativity, royalty, mystery, respect, and playfulness are often connected to purple (and violet). Brown. Brown is the color of the outdoors and can be seen as friendly, organic, natural, friendly, and rugged. Black. This color is all about sophistication, intelligence, seriousness, and expense. White. The antithesis of black is known for its order, innocence, purity, cleanliness, neutrality, and space. Grey. When you need to communicate timelessness, neutrality, refinement, of the moment, or practicality, you might want to use grey. Picking The Right Colors A powerful brand starts with a professionally designed logo. Color plays an important role in logo design, as we discussed recently in our look at current logo trends. Research shows that anticipating your consumer’s reaction to a color and its relationship to your brand is more important than the actual color itself. Customers want to see that a color “fits.” For example, the color pink probably doesn’t fit with a brand like Ford or Harley Davidson, and black would be perceived as wrong for Fisher-Price or an organic health food store. It’s not that the company name Fisher-Price by itself evokes a specific reaction from its customers. But the overall composition of the brand, including its logo, marketing, products, etc. evokes a reaction that responds differently to different brand colors. The key takeaway here is that it’s less important what color you choose, and more that you choose colors that highlight or accentuate the personality you want your brand and product to reflect. For example, research on the use of color in retail fashion stores shows that customers are more likely to return and make purchases in a store that uses a blue color scheme versus orange. Researchers found that viewing the color pink actually causes people’s endocrine system (also known as the body’s chemical messaging system) to slow down, and our muscles to relax. So if you’ve ever wondered why so many products connected to soothing problems (such as pain-killers, stomach aids, and female hygiene products) include pink in their packaging, now you know: the color itself makes us think of relaxation and relief. Another study found that patients given placebo pills in warmer colors like pink reported them to be more effective than pills with cooler colors. Case Studies Here are several real-world case studies that illustrate how changes in color impact customer behavior. Case Study 1: Performable red vs. green study As we said in our look at how 21 companies use color: Interested in using the power of red to improve conversions, marketing automation company Performable A/B tested the difference in the performance of a red call-to-action button versus a green one. The red button showed a 21% increase in conversion. These results are impressive, but they don’t mean you should run out and change all of your buttons to red. Conduct your own tests to see what works for your business and your specific audience. Case Study 2: Apple Apple was on the verge of bankruptcy when Steve Jobs came back and turned it into a business school case study success. As Jeff Goldblum so eccentrically pointed out in commercials for Apple’s brand new “Bondi Blue”-colored computer, the iMac, color was a huge reason for this. Referring to the existing IBM PC beige box status quo, Goldblum summed up Apple’s attitude: “It’s beige, it’s boring, it’s bland.” You can see this trend continue in the products Apple created after the iMac (iPhone, iPad, the Apple watch, and more), and how Apple has used color in those products. You don’t need Apple’s vast resources to take advantage of existing color research and development, and all businesses can take a page out of their color strategy. Be more intentional with how you choose colors for your business. Don’t be boring. Original article from: https://www.websitemagazine.com/blog/what-color-says-about-your-business
Congratulations! You’ve hired an expert team to help you take your Facebook advertising to the next level. This is the beginning of what will likely prove to be your most profitable year to date. BUT… Before you get to making the most of all of that Facebook marketing magic, you’ll need to do one thing: Provide account access to your agency! While you may be scratching your head about how to do so, the steps are fairly simple. We’re about to walk you through them from start to finish, so follow along and you’ll be done in the blink of an eye. There are two different ways to provide access to your Facebook Ads account—and multiple levels of access—that you can provide to your new digital marketing agency. We’ll be covering both, as well as which of these make sense to provide to different people at the agency. You’ll see that we do concentrate on using Facebook Ads Business Manager Account, as it’s really the best way to provide access. If you don’t want to go that route, no worries, we’ll give you the sneaky backdoor avenue to provide access to your agency at the end of this post. (But we highly recommend reading the rest to see what you might be missing!) It’s time to get your advertising into high gear, so let’s get started! But First… Do you have a Business Manager account associated with your Facebook Ads account? We highly recommend setting up a Business Manager account as it allows you to: Manage accounts, advertising, pages, and applications from a single location Manage multiple accounts at the same time Provide your team/agency members different levels of access privileges, according to their role/needs Organize all reporting in a single location Partner more easily! If you haven’t already signed up for Business Manager, take the following steps to get started with this important tool: Visit business.facebook.com. 2. Select Create Account. 3. Enter the name for your Business Manager (business name). 4. Enter your name and work email address. 5. Select the primary Page you’ll be using for your Business Manager by typing its name into the Search box and clicking on the appropriate page. 6. Finally, you’ll want to add a Facebook Ads account to your Business Manager by typing your Ads account name in the Search box and clicking on it when it appears in the search results. That’s it! You’ve successfully created your Business Manager, added your company Page and Ads account, and you’re ready to share access with your agency partner! Now That You’ve Created Your Business Manager… Now that you’ve got your Business Manager created, it’s time to get into the real meat and potatoes of this post! So let’s get down to it! Start by going to business.facebook.com. This will bring you to your Business Manager page. In the top right corner, click on Business Settings. When you scroll over the menu icons (the blue “people” icon and the grey icons beneath it) your Settings menu will open up. Click on Ad Accounts to assign a partner. Select the account that you want to add a partner/provide access to. In the top right corner, click on Assign Partner. This will open a new panel in which to enter your partner’s information. You’ll typically want to select the role of Admin for your digital marketing agency, as they’ll need it to effectively handle your advertising. If you’re curious as to what each of the roles allows access to, let’s take a quick look: Admin — Admins have full control over your advertising account. They’ll be able to make adjustments to billing info, create ads, and even post and manage your fan page. This is access you should only give to a trusted partner, like your digital marketing agency. Advertiser — If you have an in-house marketing team, you may choose to select this option. This gives the partner full access to advertising capabilities, but doesn’t allow them to make changes to billing info or post to your fan page. In this case, you’ll be responsible for updating this information and, if a problem comes along, your campaigns may be paused until you can handle the issue. Analyst — Analyst access can see everything going on behind the scenes of your advertising, but can’t actually make changes to anything. This is the level of access you might provide before hiring an agency or if you were training an in-house team member that was unfamiliar with Facebook advertising. Once you’ve selected the Role for your partner, you’ll be provided with a link to share with them. This is one of the ways you can provide access. The second way to provide access is by clicking on the blue words – “Connect your business account using your partner’s business ID instead.” When you click on this blue link you’ll be met by a new popup asking for your agency’s partner ID. Your agency will provide you with their ID (it’s at the end of their Business Manager URL). Enter the agency’s ID number and click Connect. For example – Elegant Image Studios clients enter 230733423764254 At this point both you and your agency will receive a notification that they have access to your account and they can begin managing your advertising. Providing Access to Your Page(s) You’ll also want to provide access to your Page(s) to allow your agency full access to effectively manage your advertising. To do so: Open your Business Manager. Click on Business Settings. Scroll over the icons on the left to fully open the Settings Menu. Click on Pages. In the top right, click on Assign Partner. This will open a new panel in which to enter your partner’s information. Note: Again you’ll typically want to select the role of Page Advertiser for your agency as they’ll need it to effectively handle your advertising. Once you’ve selected the Role for your partner, you’ll be provided with a link to share with them. This is one of the ways you can provide access. The second way to provide access is by clicking on the blue words – “Connect your business account using your partner’s business ID instead.” When you click on this blue link you’ll be
There are a host of things from content to malware to browser upgrades and even links that need to be up to date if you want to get the most out of your investment. Unless you have your own IT department that includes experienced webmasters and coders, a website maintenance plan is a good alternative. Website maintenance is as important as car maintenance. You want to keep things up-to-date and running smoothly if you’re going to use it everyday, don’t you? And if people Soare using your site regularly why not keep in good working condition for them? The internet changes all the time and if you’re not updating your site you and your user’s can hit a bunch of road blocks in terms of experience which can have detrimental effects on your sales. One benefits of a maintenance plan is improving user experience. Improving your user’s experience can increase sales because these days performance is everything. If your user’s are getting slow loading pages or even that annoying 404 page when trying to search or buy your products and services it can definitely discourage them from continuing to buy from your business online. You don’t want to lose sales due to something as simple as a maintenance issue. Another important benefit of a maintenance plan is security. Security is incredibly important because thousands of websites are hacked each day. Website maintenance ensures your website and servers are updated and current with the best software and security out there can protect you and your consumers. Many times it is software updates that have holes in them which can be exploited unless you have someone who knows which updates to use and how to close holes when they do appear. Doing the updates yourself because you think you’ll save a few coins can really put you in a bind if you get hacked. That’s why hiring a professional to maintain your website updates and security updates may be better for you in the long run and is more cost effective. Plus, hiring a professional can ensure your site will be maintained from top to bottom even when you have a smaller issues. We all know that if we have to do it ourselves we are more likely to procrastinate in fixing the small things. Small problems and issues can be ignored but over time they add up. The end result can be in a steady loss of business or down time while you have to stop and fix the entire thing. Website maintenance professionals check on codes, review your tags, provide browser support and upgrades as well as handle proactive website bug fixes, all to help keep your site running smoothly which in turn helps you make money consistently without long downtimes. Ultimately, web maintenance is a necessary preventive to keep your site in good working order, safe, and running efficiently. The benefits of having a website maintenance plan often outweigh the costs by a wide margin because potential money lost from problems or affects both your business image and profit margin. In order to maintain your brand and your mission to your consumers online, investing in a maintenance plan will allow your user’s to feel to safe to do repeat business with you as well as tell their friends about your products and services which brings in new business. Call EIS Today and ask us about our maintenance plans. We work hard to keep your site performance at it it’s best so you don’t have to worry about losing customers or clients to website problems.
When you start a business one visual marketing tool that works really well most is your logo. Your logo is the face of your company whether you are a mom and pop or a large corporation. Not only is it the face of your business but it also plays an important part in getting the customers’ attention to what you offer in the market. When you hire a designer, like EIS, the most important thing to communicate to your designer is how you want the logo to feel. Is it suppose to be welcoming? Upscale? Elite? Low key? Giving us as designers an idea of how you want people to feel when they see your logo is the key to creating a visual representation of your brand and business. As visually creative people, we as designers will not only design for aesthetics but for emotional impact. When commissioning a logo design, think about what it means to you and what you hope it will mean to customers. This will help us get in the right mindset to create the visual representation of your brand you’re looking for. You should explain your company’s mission to the person you choose to design your logo because your mission is essentially is the picture you’re trying to paint for your target audience and it gives the designer a place to start which makes choosing colors, fonts and styles much easier. Also, stating a clear idea of who your customer is and what you want them to think when they see the logo will make the process of creating your logo run smoothly. This means having the buyer personas of your target audience(s) established and in writing. If you have a clear and concise idea of who your target audience is, it can further help us establish the message you want your logo to send to it’s viewers. Your logo is the epitome of who you are as a brand so try not to over complicate things. When you’re communicating with the designer about how you visually want your logo look in terms of fonts, colors, lines and shapes, keep it simple yet timeless. These elements are all foundational for your brand but during the process give your designer ideas of 3 or so colors or less that you believe represent your business. Choose a few simple shape and line variations and if there are letters in your logo choose a couple fonts you believe represent your brand the best. Remember that logos make a lasting impression on the potential customers so it’s important for your logo to be unique but not so over the top your audience doesn’t make a connection between your logo and your business. Here at EIS, we do logo design and branding. We listen closely and work diligently to make what you want happen to ensure our clients get the most out of their graphic designs. Using our knowledge and creativity, we can help you decide on what are the best elements to use when creating your logo. We will even post many representations of your possible logo on social media to get a vote on what people like the most so you can have a consumer opinion as well as our professional opinion about which logo may work the best for your company. Call us today for your design project!
E-commerce is generally associated with buying or selling a product by using the Internet as the platform. Information and communications technology is used in e-commerce marketing to create and add to relationships among organizations and between an individual and an organization. At present, about half of the world prefers purchasing items online at their convenience. Business-to-business, business-to-consumer, and business-to-government are some of the types of e-commerce marketing. The best advantage of e-commerce marketing is convenience. The procedure is user friendly and the customer is just a click away from getting any information, product, or service. The e-commerce marketing site operates round-the-clock. A person can buy products from anywhere in the world at any time. In the case of physical stores, the geographical area is limited. Moreover, small business stores cannot compete in the larger world of business, but with the help of sound e-commerce marketing strategies, even a small business can overtake a larger business. Also, most e-commerce websites have detailed descriptions of their products along with images. In this way, the customers don’t have to judge the quality of a product from the image alone and they can do any research on the details of product to ensure it meets their needs. Another benefit is reviews. Customers and clients can review products or services with their personal experience as well as read any reviews left by satisfied customers before purchasing online, and the customer has the ability to check a product’s authenticity and warranty as physical stores do not always mention them. E-commerce marketing also provides an easy option to branch out. Unlike establishment costs involved in new stores, this business does not have those expenses. Another advantage is that it enables the business owner to provide co-brand websites to special customers. And speaking of cost efficiency if the inventory of goods is an automated process, then not only is there a reduction of costs, but also of risks. The setting-up cost of an e-commerce business is extremely low compared to setting up a physical shop. Moreover, it is easier to get a license and permit for an e-commerce marketing site. Billing customers and inventory management are usually automated. This reduces labor costs. Therefore, e-commerce in modern business is much more efficient. If your interested in benefiting from adding e-commerce into your business’seiei marketing strategy we can make the whole process of e-commerce less complicated by sitting down with you and planning the different stages. We would learn about your business model, then apply what we have learned to a site which will be designed in conjunction with your business. We can advise whether taking credit card payments online is your best option or whether you should consider other avenues.
The success and prosperity of your business or website are determined by the level of trust that people have with regard to your products and services. Customer feedback influences your consumers’ purchasing decisions greatly. A simple, well-written review may make or break your company’s reputation. Let’s take Kudzu for an example. They went out of business back in November of 2018 (most business owners still have not realized this, as we still get asked to add a link to their Kudzu reviews). Some business owners were paying for ads on Kudzu in order to show up on top and some business owners were also paying for a website through Kudzu. Once they closed down their website, all reviews and websites were gone. This is why it’s important to put reviews on your own website. It gives your business a lot of credibility. Google is the leader in reviews, but what happens if they ever do away with the review section of “Google My Business” just as they did away with their Google+ pages? All of your hard work in gathering reviews will be gone forever, whereas, you could simply direct individuals to your own website to leave a review and then ask them to leave a review on Google later. We have seen business owners accidentally delete their Google listings and lose all reviews, so have a backup plan for your reviews. Keep them safe by storing them on your server or backing them up on the cloud. Plus, it’s much better to direct traffic to your own website than to a third party website to leave a review. This gives you the opportunity to do damage control for bad reviews. You want to drive as much traffic to your website as possible and organic traffic works best in order to boost your rankings!
