This is a before and after of the difference in a BAD facebook banner vs a GOOD facebook banner. You can’t even read the text to the left on the before and look how fuzzy the graphics were in the before. It is terrible that many clients pay a design firm to set up their social media sites and in return, they get a half-assed job. Now the client has a facebook business page that even views well on a mobile device. FASHION LOOKS SALON – BEFORE FASHION LOOKS SALON – AFTER #fashionlookssalon #eis #elegantimagestudios #socialmediabranding
New mobile ad product enables brands to tell stories with looping video ads with the motion controlled by users’ scrolling. Pinterest believes it has found a better way for advertisers to capture consumer attention with motion. Called Cinematic Pins, announced today and coming to Pinterest streams this summer, the new mobile ad product enables brands to create moving Pinterest advertisements. And because the motion is controlled by Pinterest users, the company says, the experience won’t be annoying … like, for instance, autoplay video ads. “What’s really unique about this is that it keeps the user in control,” Tim Kendall, Pinterest’s general manager for monetization told Marketing Land. “We believe that autoplay as it exists today is interruptive and annoying. What we believe we have achieved with Cinematic Pins is a way to delight the user, let them stay in control of motion while also allowing the brand to tell their story.” For Cinematic Pins, users will maintain that control via scrolling on mobile devices. (The ads won’t be served to desktop users, which makes sense since more than 80% of Pinterest activity takes place on mobile). The ads will display on home and category feeds; when a Cinematic Pin comes into view, it will start moving. It will move at the speed the user is scrolling and stop when the user stops. If a user clicks into the Pin, he or she will view a longer, looping version of the video, which plays without sound. Article from: http://marketingland.com/pinterest-will-set-ads-in-motion-with-cinematic-pins-129130
The world of Web design moves quickly, and as always, it’s in a designer’s best interest to stay ahead of the curve. If I suggest something to clients it isn’t because it is the now but because it will be the NOW. The Confluence of Design Despite having more design options and greater technological flexibility, most Web designs are starting to mimic each other. How many times have you seen a homepage with a big, bold, yet simple white text on a darkened or blurred-out background? It is ridiculously common. Is it because people prefer to copy old ideas rather than come up with new ones? Is it because it’s simply the most effective design from a marketing perspective? The answer to both questions is probably yes. Either way, enterprises will face a difficult decision to either run with the crowd in the established grooves of Web design or go it alone in some bold, new direction. Long Scrolls When I hear clients request no scrolling I am always confused. Especially with your home page being your most important page of your site. Folks will scroll much better than click so think about that a bit. Thanks to the ease of scrolling on mobile devices, long scrolls have cemented their position as a necessary web feature. This feature stands to become ever more popular. Increasing Minimalism This is been a dominant theme in design for the past several years, but especially on the Web. Phrases are getting shorter, navigations are getting narrower, pages are getting smaller in numbers, and images are getting less obtrusive and more suggestive. Saturated and Bright Colors I am not talking about colors that will hurt the eyes or cause reliability issues. Colors are my thing. If I suggest colors vs. the colors you are wanting to use it is for a reason. I am always thinking about what the majority will like not what one person will like. Friendlier Loading Options Nobody likes to wait for a page to load. Page loading times can not only negatively impact Google search rankings, but also ensure visitors leave without accomplishing their goal. Less Dependence on Clicks Clicks used to be the ruling force in the world of Web design. Getting a user to click on a website element was akin to securing a real interaction, meaning a site was effective in this specific instance. Which takes us back to Scrolling. Love the scrolling vs. the clicking. Social Media Icons Must have on every website. I could go on and on about this but the fact is every business needs to be on social media. Don’t have time? Make time. There are online scheduling services you can sign up for.
Skype is making it easier for users to connect with friends and colleagues around the world, as the telecommunications company (owned by Microsoft) unveiled a new product called skype for Web (Beta). Users can now leverage the Skype for Web platform directly from within their browser to send instant messages, and will be able to make voice and video calls after installing a plugin. members can even go directly to Skype.com and sign in to see their contacts and conversation history.
2014 was an awesome year for social commerce, but 2015 may be even better. Months after Twitter and Facebook announced they were testing “Buy” buttons within their newsfeeds and streams, Tumblr jumped on the bandwagon by unveiling a set of new calls-to-action for certain content pasted on its platform. Twitter also released a feature dubbed Twitter Offers in November, which enables advertisers to create card-linked promotions and share them in the newsfeed. “Not to be out done.” Snapchat made progress with its monetization initiatives by launching a feature called Snapcash that allows users to send cash to friends directly through the application.
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