Congratulations! You’ve hired an expert team to help you take your Facebook advertising to the next level. This is the beginning of what will likely prove to be your most profitable year to date. BUT… Before you get to making the most of all of that Facebook marketing magic, you’ll need to do one thing: Provide account access to your agency! While you may be scratching your head about how to do so, the steps are fairly simple. We’re about to walk you through them from start to finish, so follow along and you’ll be done in the blink of an eye. There are two different ways to provide access to your Facebook Ads account—and multiple levels of access—that you can provide to your new digital marketing agency. We’ll be covering both, as well as which of these make sense to provide to different people at the agency. You’ll see that we do concentrate on using Facebook Ads Business Manager Account, as it’s really the best way to provide access. If you don’t want to go that route, no worries, we’ll give you the sneaky backdoor avenue to provide access to your agency at the end of this post. (But we highly recommend reading the rest to see what you might be missing!) It’s time to get your advertising into high gear, so let’s get started! But First… Do you have a Business Manager account associated with your Facebook Ads account? We highly recommend setting up a Business Manager account as it allows you to: Manage accounts, advertising, pages, and applications from a single location Manage multiple accounts at the same time Provide your team/agency members different levels of access privileges, according to their role/needs Organize all reporting in a single location Partner more easily! If you haven’t already signed up for Business Manager, take the following steps to get started with this important tool: Visit business.facebook.com. 2. Select Create Account. 3. Enter the name for your Business Manager (business name). 4. Enter your name and work email address. 5. Select the primary Page you’ll be using for your Business Manager by typing its name into the Search box and clicking on the appropriate page. 6. Finally, you’ll want to add a Facebook Ads account to your Business Manager by typing your Ads account name in the Search box and clicking on it when it appears in the search results. That’s it! You’ve successfully created your Business Manager, added your company Page and Ads account, and you’re ready to share access with your agency partner! Now That You’ve Created Your Business Manager… Now that you’ve got your Business Manager created, it’s time to get into the real meat and potatoes of this post! So let’s get down to it! Start by going to business.facebook.com. This will bring you to your Business Manager page. In the top right corner, click on Business Settings. When you scroll over the menu icons (the blue “people” icon and the grey icons beneath it) your Settings menu will open up. Click on Ad Accounts to assign a partner. Select the account that you want to add a partner/provide access to. In the top right corner, click on Assign Partner. This will open a new panel in which to enter your partner’s information. You’ll typically want to select the role of Admin for your digital marketing agency, as they’ll need it to effectively handle your advertising. If you’re curious as to what each of the roles allows access to, let’s take a quick look: Admin — Admins have full control over your advertising account. They’ll be able to make adjustments to billing info, create ads, and even post and manage your fan page. This is access you should only give to a trusted partner, like your digital marketing agency. Advertiser — If you have an in-house marketing team, you may choose to select this option. This gives the partner full access to advertising capabilities, but doesn’t allow them to make changes to billing info or post to your fan page. In this case, you’ll be responsible for updating this information and, if a problem comes along, your campaigns may be paused until you can handle the issue. Analyst — Analyst access can see everything going on behind the scenes of your advertising, but can’t actually make changes to anything. This is the level of access you might provide before hiring an agency or if you were training an in-house team member that was unfamiliar with Facebook advertising. Once you’ve selected the Role for your partner, you’ll be provided with a link to share with them. This is one of the ways you can provide access. The second way to provide access is by clicking on the blue words – “Connect your business account using your partner’s business ID instead.” When you click on this blue link you’ll be met by a new popup asking for your agency’s partner ID. Your agency will provide you with their ID (it’s at the end of their Business Manager URL). Enter the agency’s ID number and click Connect. For example – Elegant Image Studios clients enter 230733423764254 At this point both you and your agency will receive a notification that they have access to your account and they can begin managing your advertising. Providing Access to Your Page(s) You’ll also want to provide access to your Page(s) to allow your agency full access to effectively manage your advertising. To do so: Open your Business Manager. Click on Business Settings. Scroll over the icons on the left to fully open the Settings Menu. Click on Pages. In the top right, click on Assign Partner. This will open a new panel in which to enter your partner’s information. Note: Again you’ll typically want to select the role of Page Advertiser for your agency as they’ll need it to effectively handle your advertising. Once you’ve selected the Role for your partner, you’ll be provided with a link to share with them. This is one of the ways you can provide access. The second way to provide access is by clicking on the blue words – “Connect your business account using your partner’s business ID instead.” When you click on this blue link you’ll be
Social media can level the playing field between industry leaders and upstarts, between multinational corporation executives and small-business owners, making peers of all participants. If you want to make your mark on social media, first and foremost you should provide quality content. You can either be a generalist — producing and curating a hodge-podge of content across many different disciplines — or you can choose to specialize in one or a few areas. Specialists tend to bend more ears than generalists. You’ve got to be able to stand out. Here’s a look at just some of the ways social media marketing can improve your business: 1. Increased Brand Recognition. Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. 2. Improved brand loyalty. Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal. 3. More Opportunities to Convert. Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them. Not every interaction with your brand results in a conversion, but every positive interaction increases the likelihood of an eventual conversion. 4. Higher conversion rates. Social media is a place where brands can act like people do, and this is important because people like doing business with other people; not with companies. 5. Higher Brand Authority. Interacting with your customers regularly is a show of good faith for other customers. When people go to compliment or brag about a product or service, they turn to social media. And when they post your brand name, new audience members will want to follow you for updates. The more people that are talking about you on social media, the more valuable and authoritative your brand will seem to new users. Social media solves many business marketing problems. With more than two-thirds of the American population actively using social media, the platforms allow businesses to reach a large number of potential customers. Because of the way content is shared and distributed on social media platforms, businesses can significantly increase public awareness of their products and services. Further, social media provides a way to address the questions, comments and concerns of existing customers, building brand loyalty. For more information on the benefits of social media marketing checkout this article Forbes >> https://www-forbes-com.cdn.ampproject.org/v/s/www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/amp/?_gsa=1&usqp=mq331AQCCAE%3D&_js_v=0.1#referrer=https%3A%2F%2Fwww.google.com&_tf=From%20%251%24s&share=https%3A%2F%2Fwww.forbes.com%2Fsites%2Fjaysondemers%2F2014%2F08%2F11%2Fthe-top-10-benefits-of-social-media-marketing%2F
Social Media Marketing can really help you increase the flow of traffic to your business. One way it does this is though target marketing by targeting ideal buyers, customers, clients or patients, which allows you to drive more relevant traffic to your business. Not to mention that many people will perform searches at social media sites to find social connections that may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine. Facebook, for example, is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities. If you are looking to increase traffic to your website and business, the best way of advertising your business is through social media. Many people sit and scroll through out the day and if they see something they like- they share it or tag friends who may be looking for the services you provide. SMM advertising isn’t just about the text that pulls in relevant traffic but it heavily relies on visual aid. Elegant image studios creates custom graphics for each post created. It is a well-known fact that visual posts on social media outperform text-only posts. To set yourself out from your competitors step up your brand with engaging visuals. But we know that creating graphics, conducting research for content, and posting can be time consuming. That’s why we will do it for you! We offer several different packages that will grow with your business and you will be able to sit back and do what you do best which is run your business. For more information call us at (678) 457-7939.
Social media marketing is an area which seems to divide businesses. Some companies embrace it, invest in it, and generate fabulous returns from it, whilst other businesses are pensive, scared and unwilling to get online and start competing via social. The early adopters of blog marketing, for example, are way, way ahead of their industry competitors. Trying to catch up a thought leader is a virtually impossible task, after all. But, some are still unwilling to invest in social media. There are also those companies getting online and making a hash of it, then claiming social media marketing doesn’t work for them – even though, with the right guidance, their products and services could have successfully been marketed via social media engagement. The four types of social media marketing mistakes I see most often are: * We don’t have time This type of social media marketing failure masks a bigger problem – any business not committing time and energy to marketing its products and services is asking to be taken out of business. Particularly with more companies getting involved in effective social media engagement to drive traffic, increase loyalty and increase sales. Solution – create dedicated time for consistent social media marketing, or outsource it to a trusted professional consultant. * We’re dipping our toes in This type of social media marketing failure is common: businesses doing a bit of social media engagement, the odd tweet, a sporadic blog post now and then. Then, three or four months later, they’ll exclaim in a disgruntled fashion that social media didn’t work for them. In the words of Yoda – ‘Do Or Not Do, There Is No Try ‘especially when it comes to social media marketing. Solution – invest in social media management workshops and social media training, to create effective strategies. * We’re having a go at it This type of social media marketing failure is common among small businesses and solo entrepreneurs. The hapless, untrained, uneducated DIY-ers, jumping onto social media platforms and trying to deliver successful social media engagement without any knowledge, training or professional guidance. Would you ask a trainee Doctor to ‘have a go’ at heart bypass surgery for you? Solution – same as above, invest in professional consultancy to make sure your social media marketing is achieving results. * We don’t have the budget This type of social media marketing failure is on the increase and comes from the assumption that social media engagement comes for free. Obviously, as with any other well-planned, strategic, effective marketing activity, it takes time, energy, investment, and cold, hard cash. A business not investing in social media marketing is losing customers to competitors online. Solution – allocate budget to social media marketing and start taking the online revolution seriously, before it’s too late. Article from: http://www.40billion.com/post/71687#23
Cross-Promote to Build Your Audience Email marketing and social media have a symbiotic relationship. When marketers incorporate links to social media in their email campaigns, they can help increase follower count and engagement across social platforms. Similarly, tweeting or posting links to email sign-up forms can help build mailing lists. It’s become a standard practice for brands to incorporate share icons for Facebook, Twitter, Instagram and LinkedIn into their email headers and footers. These make it easy for audiences to share links to articles or follow a brand on social media with a simple click. More creative ways of integrating the two forms of communication include uploading email subscriber lists to Facebook and Twitter, or creating sign-up forms within social media sites to collect email addresses directly from social media pages. Another fun way to encourage customers to follow brands’ social media pages is to offer an incentive — for example, creating a private, password-protected Facebook or LinkedIn group for “top tier” members. Each channel can, and should, serve as a referral source directing existing consumers to additional channels for continued engagement. Back to Basics: Use Social Media to Catch Users’ Attention and Reach New Audiences Consumer attention spans are shorter than ever before, and marketers should always look for new ways to stay relevant in today’s cluttered, fast-paced and oversaturated market. Personalizing email lists through segmentation based on demographics or location is one great way to catch customers’ attention. Marketers can also use snappy social media posts to capture the interests of those not subscribed to their brand’s mailing list, whether it’s through interactive Snapchat filters, witty Tweets or Instagram giveaways. The key benefits to marketers using social media are expanded reach and heightened brand awareness. Every demographic has different preferred ways of interact- ing with their favorite brands. A survey by Campaigner found that 44 percent of millennials still prefer receiv- ing information about brands through email. However, there’s no denying that social media has a large presence in consumers’ minds. By using social media platforms to extend email marketing reach, marketers have a better chance of connecting with prospects more often. Find the Right Fit: Use Platforms That Best Match Brands’ Content Using the right platforms for a brand can help skyrocket the effectiveness of a marketing campaign. Companies with more visual products will benefit most from taking advantage of Pinterest’s layout. For example, florist shops can use the platform to showcase displays of the day, and photographers can use Tumblr or other visual blogs to present their portfolios. On the other hand, airlines or other customer service-focused businesses can capitalize on Twitter for sharing rapid-fire responses or updates on delayed flights. Leverage each platform’s strengths to drive home messaging points your brand wants to get across. Remember that email allows for bigger pieces of content to be delivered to a user’s inbox, while social media can be used for sharing smaller, bite-sized snippets in the form of teaser pages, links to articles or sneak peaks. Set Realistic Expectations: Remember that Success Doesn’t Happen Overnight One hurdle marketers face when integrating social media is setting expectations too high or too low. Some view it as a tool that will dramatically increase revenue, while others fail to see the value in adding it to their marketing strategy. The real answer lies somewhere in between. Social media programs need time to be cultivated and exist as part of an overall marketing strategy, but to succeed expectations must be set correctly and efforts must be applied based on those outlooks. Don’t underestimate the power of integrating social and leveraging different platforms for different content, and remember to keep brand consistency in mind. Think of social media and email marketing as two different — but complementary — tools to use, as opposed to two siloed channels. By using a variety of social media platforms that align with the brand, marketers can expand their brand’s reach to new audiences and stay connected with loyal existing customers as well. Keep these tips in mind to create a stronger and more effective marketing strategy. Article from: https://www.websitemagazine.com/blog/integrate-social-media-into-email-campaigns
How to Turn a $500 Budget Into a Successful Facebook Ad Campaign When done right, Facebook can be a key tool in promoting your small business—even on a limited budget. With new updates on a nearly daily basis, it can be overwhelming trying to take advantage of all the features Facebook offers. Through its Ads Manager program, you have the ability to gain more followers, likes and impressions on a post, and even direct people right to your own homepage. While traditional advertising avenues are limited for the budget-conscious marketer, social media advertising can stretch even a $500 budget a long way with some careful thought to these four considerations: 1. Know your audience You can get a thousand likes on a post, but if none of those Facebookers care about your company, was that ad successful? This is where quantity vs. quality comes in to play. While both have their time and place— to drive real sales and profits from these ads, you need quality engagement. This starts with building the right audience. One of the most powerful tools Facebook Ads Manager provides you with is its targeting capabilities. Your company has a specific demographic and your targeted Facebook audience can reflect those details. Narrowing all the way down to age, gender, job title, zip code and even what kind of pages they already like are all ways Facebook gets your post where it needs to be. Before you even begin boosting posts, take a look at your existing audience. If your follower count is lacking, consider using $100 out of that budget toward getting new followers that meet your target demographics. 2. Thumb-Stopping Visuals The next time you’re going down your Facebook feed and your thumb stops scrolling, take note! Why did that specific post jump out at you? Maybe it was an eye-catching video or just a cute baby picture. Whatever the reason, that post got you to stop and look at it. Keep these visuals in mind when creating your own ads because we usually look at a picture before reading the accompanying description. Avoid stock photography if possible as it can make your ad appear generic. Try capturing your own compelling images or videos, or consider creating original infographics with a program like Canva to get noticed. 3. What’s the Point? With a smaller budget, it’s necessary to be a little picky when it comes to choosing the content you want to sponsor. Upcoming promotions/events, fun pictures and original resources/infographics are all great options to put some dollars behind. Once you settle on that post, it’s time to choose what you want to get out of it— Post likes? Clicks to your website? Video views? When you’re building your ad, keep these options in mind. 4. Test & Measure This final step is the most important when it comes to maintaining and improving the success of your ad campaign. Keeping an eye on what you’re promoting, what you’re spending and the results you’re seeing can help you evaluate how to move forward. See that infographic you boosted for $30 is getting a ton of likes? Add another $20! If it’s not broke, don’t fix it— there’s a reason why people are responding, you have an awesome post, spread it around! See a post isn’t doing so well? Scrap it and make a new one. Social media is all about trying things out and adjusting in real time— don’t be afraid to try new things and experiment. Social media advertising can appear intimidating at first, but it provides marketers with great opportunities. Learning how to make the most of advertising on social platforms like Facebook can help truly elevate your marketing efforts, no matter the budget. Article from: https://www.websitemagazine.com/blog/get-some-bang-for-your-social-buck
Social media marketing refers to the process of gaining traffic or attention through social media sites.
Social media marketing refers to the process of gaining traffic or attention through social media sites.
We’ve spent a ridiculous amount of time in recent weeks figuring out the ideal dimensions for Facebook Group, Page and Cover cover photos. And even if you have the correct dimensions down, you now have to make sure the key to crop mark is in place. “Why don’t you just Google it?” We hear you say. Wel, Googling it results in a mass of conflicting recommendations – mainly out-of-date. Ideal photo sizes have changed over the years (of course – this is Facebook after all). And what we have realized is most of these recommendations are far from optimal going into 2018. FB cover photo sizes: wake up to an era of mobile and video-first version: you now need to be creating all cover photos (Page, Group, and Profile) at 1920px x 1080px. And yes, we are fully aware that 1920px x 1080px is WAY deeper than the traditional letterbox size. We social media managers spend far too much time on a desktop rather than using Facebook like our fans and Group members do – i.e. on their mobiles/smartphones. Cover images on mobile in our recommended dimensions render in full. If you’ve only uploaded the traditional letterbox size you’ll be missing out on a bunch of smartphone real estate. That same photo will be cropped (probably badly) on tablet and desktop. Our recommended 1920px x 1080px size is actually a 16:9 aspect ratio. If you’ve spent any time working with video, you’ll know that this is the standard size for HD video. And of course you can now upload video as an alternative to a photo on your Facebook Page (that option for Profiles and Groups is bound to be here sometime soon – slideshows on Pages is also currently in an early roll-out). So there we have it – Facebook is thinking mobile and video-first. The OLD shallow letterbox size (which you’ll still see recommended by a lot of people) is: Groups: 820 x 250 (we recommend you create this in 1920 x 1080) Pages: 820 x 312 (we recommend you create this in 1920 x 1080) Personal Profile: 851 x 315 (we recommend you create this in 1920 x 1080) But for the reasons we explain below, it’s a lot better to create your photo in deeper 16:9 dimensions: Universal recommended size for all all Facebook cover photos (Page, Group and Profile): 1920px x 1080px What about the resolution? As well as this dimension change we’ve gone for a high-resolution recommendation because we are also considering the rise of higher res devices such as Retina Display – you want your cover photos to look all crisp and clear there too don’t you! 1920px x 1080px future proofs you to some extent and also covers off pretty much any other device currently on the market. On resolution, Facebook doesn’t help when it says “Keep in mind that your cover photo must be at least 400 pixels wide and 150 pixels tall”. This is simply a minimum size and in our experience, we find it way too grainy and the advice gives no guidance on safe areas for text. So long as it’s not a crazy size you won’t be penalized for uploading a nice large high res photo (this used to be the case with Facebook Groups where compression was applied) but no more. One word of warning, depending on the screen you use to view (i.e. non high res/retina display), you may find the image a little fuzzy. We’ve experimented with JPG vs PNG and a variety of sizes from 640×360 all the way to 1640×923. Now 820×461 often looks the sharpest on older displays but we’d still recommend 1920px x 1080px for best future proofing. What are the downsides of this deeper Facebook cover photo? The upside is a lovely deep photo to play with that renders in all its depth on mobile. However, on a desktop it gets cut a little as our cropping graphic below shows. These deep dimensions give the best view on mobile as it uses the entire photo and gives you the largest area possible for the photo on the native app. It also gives you a larger area for any text that Facebook itself places on top of the photo in some scenarios. As you don’t have an option to upload different variants for mobile vs desktop rendering you need to be super-aware of where your photo will get cropped on different devices. Keep text to the safe area and ensure that nothing else in the picture looks weird when savagely cropped. How does Facebook crop cover photos? Key to crop marks The image will render at full size on most mobile/smartphone devices Tablet Crop – this is where the photo will be cropped on a tablet and on mobile browsers (not the app) Desktop Crop – the photo will crop like this on tablets when using a browser (not the app) and on PC or Mac desktop Group Circular Icon – a circular photo that surfaces in some settings (for instance on the Page as the linked Group, in recommended Groups on the mobile app, likely to be in the upcoming Group Stories feature, suggested Groups). Where that crop goes does depend on faces in the photo – Facebook tends to pull them into the center of the crop so if you have a face in the right or left it’s likely there because a face has been detected. Other times Facebook seems to crop in the middle of the “busiest” part of the image When you upload the photo you’ll be able to move it up and down which will give you a little more control on the desktop crop position (download our free Facebook Cover Image Guide for more information about how that works). If this is a bit too much information and you are feeling frustrated then give us a call today and let us take a look at your current cover photo for your business page or
