Congratulations! You’ve hired an expert team to help you take your Facebook advertising to the next level. This is the beginning of what will likely prove to be your most profitable year to date. BUT… Before you get to making the most of all of that Facebook marketing magic, you’ll need to do one thing: Provide account access to your agency! While you may be scratching your head about how to do so, the steps are fairly simple. We’re about to walk you through them from start to finish, so follow along and you’ll be done in the blink of an eye. There are two different ways to provide access to your Facebook Ads account—and multiple levels of access—that you can provide to your new digital marketing agency. We’ll be covering both, as well as which of these make sense to provide to different people at the agency. You’ll see that we do concentrate on using Facebook Ads Business Manager Account, as it’s really the best way to provide access. If you don’t want to go that route, no worries, we’ll give you the sneaky backdoor avenue to provide access to your agency at the end of this post. (But we highly recommend reading the rest to see what you might be missing!) It’s time to get your advertising into high gear, so let’s get started! But First… Do you have a Business Manager account associated with your Facebook Ads account? We highly recommend setting up a Business Manager account as it allows you to: Manage accounts, advertising, pages, and applications from a single location Manage multiple accounts at the same time Provide your team/agency members different levels of access privileges, according to their role/needs Organize all reporting in a single location Partner more easily! If you haven’t already signed up for Business Manager, take the following steps to get started with this important tool: Visit business.facebook.com. 2. Select Create Account. 3. Enter the name for your Business Manager (business name). 4. Enter your name and work email address. 5. Select the primary Page you’ll be using for your Business Manager by typing its name into the Search box and clicking on the appropriate page. 6. Finally, you’ll want to add a Facebook Ads account to your Business Manager by typing your Ads account name in the Search box and clicking on it when it appears in the search results. That’s it! You’ve successfully created your Business Manager, added your company Page and Ads account, and you’re ready to share access with your agency partner! Now That You’ve Created Your Business Manager… Now that you’ve got your Business Manager created, it’s time to get into the real meat and potatoes of this post! So let’s get down to it! Start by going to business.facebook.com. This will bring you to your Business Manager page. In the top right corner, click on Business Settings. When you scroll over the menu icons (the blue “people” icon and the grey icons beneath it) your Settings menu will open up. Click on Ad Accounts to assign a partner. Select the account that you want to add a partner/provide access to. In the top right corner, click on Assign Partner. This will open a new panel in which to enter your partner’s information. You’ll typically want to select the role of Admin for your digital marketing agency, as they’ll need it to effectively handle your advertising. If you’re curious as to what each of the roles allows access to, let’s take a quick look: Admin — Admins have full control over your advertising account. They’ll be able to make adjustments to billing info, create ads, and even post and manage your fan page. This is access you should only give to a trusted partner, like your digital marketing agency. Advertiser — If you have an in-house marketing team, you may choose to select this option. This gives the partner full access to advertising capabilities, but doesn’t allow them to make changes to billing info or post to your fan page. In this case, you’ll be responsible for updating this information and, if a problem comes along, your campaigns may be paused until you can handle the issue. Analyst — Analyst access can see everything going on behind the scenes of your advertising, but can’t actually make changes to anything. This is the level of access you might provide before hiring an agency or if you were training an in-house team member that was unfamiliar with Facebook advertising. Once you’ve selected the Role for your partner, you’ll be provided with a link to share with them. This is one of the ways you can provide access. The second way to provide access is by clicking on the blue words – “Connect your business account using your partner’s business ID instead.” When you click on this blue link you’ll be met by a new popup asking for your agency’s partner ID. Your agency will provide you with their ID (it’s at the end of their Business Manager URL). Enter the agency’s ID number and click Connect. For example – Elegant Image Studios clients enter 230733423764254 At this point both you and your agency will receive a notification that they have access to your account and they can begin managing your advertising. Providing Access to Your Page(s) You’ll also want to provide access to your Page(s) to allow your agency full access to effectively manage your advertising. To do so: Open your Business Manager. Click on Business Settings. Scroll over the icons on the left to fully open the Settings Menu. Click on Pages. In the top right, click on Assign Partner. This will open a new panel in which to enter your partner’s information. Note: Again you’ll typically want to select the role of Page Advertiser for your agency as they’ll need it to effectively handle your advertising. Once you’ve selected the Role for your partner, you’ll be provided with a link to share with them. This is one of the ways you can provide access. The second way to provide access is by clicking on the blue words – “Connect your business account using your partner’s business ID instead.” When you click on this blue link you’ll be
There are a host of things from content to malware to browser upgrades and even links that need to be up to date if you want to get the most out of your investment. Unless you have your own IT department that includes experienced webmasters and coders, a website maintenance plan is a good alternative. Website maintenance is as important as car maintenance. You want to keep things up-to-date and running smoothly if you’re going to use it everyday, don’t you? And if people Soare using your site regularly why not keep in good working condition for them? The internet changes all the time and if you’re not updating your site you and your user’s can hit a bunch of road blocks in terms of experience which can have detrimental effects on your sales. One benefits of a maintenance plan is improving user experience. Improving your user’s experience can increase sales because these days performance is everything. If your user’s are getting slow loading pages or even that annoying 404 page when trying to search or buy your products and services it can definitely discourage them from continuing to buy from your business online. You don’t want to lose sales due to something as simple as a maintenance issue. Another important benefit of a maintenance plan is security. Security is incredibly important because thousands of websites are hacked each day. Website maintenance ensures your website and servers are updated and current with the best software and security out there can protect you and your consumers. Many times it is software updates that have holes in them which can be exploited unless you have someone who knows which updates to use and how to close holes when they do appear. Doing the updates yourself because you think you’ll save a few coins can really put you in a bind if you get hacked. That’s why hiring a professional to maintain your website updates and security updates may be better for you in the long run and is more cost effective. Plus, hiring a professional can ensure your site will be maintained from top to bottom even when you have a smaller issues. We all know that if we have to do it ourselves we are more likely to procrastinate in fixing the small things. Small problems and issues can be ignored but over time they add up. The end result can be in a steady loss of business or down time while you have to stop and fix the entire thing. Website maintenance professionals check on codes, review your tags, provide browser support and upgrades as well as handle proactive website bug fixes, all to help keep your site running smoothly which in turn helps you make money consistently without long downtimes. Ultimately, web maintenance is a necessary preventive to keep your site in good working order, safe, and running efficiently. The benefits of having a website maintenance plan often outweigh the costs by a wide margin because potential money lost from problems or affects both your business image and profit margin. In order to maintain your brand and your mission to your consumers online, investing in a maintenance plan will allow your user’s to feel to safe to do repeat business with you as well as tell their friends about your products and services which brings in new business. Call EIS Today and ask us about our maintenance plans. We work hard to keep your site performance at it it’s best so you don’t have to worry about losing customers or clients to website problems.
The success and prosperity of your business or website are determined by the level of trust that people have with regard to your products and services. Customer feedback influences your consumers’ purchasing decisions greatly. A simple, well-written review may make or break your company’s reputation. Let’s take Kudzu for an example. They went out of business back in November of 2018 (most business owners still have not realized this, as we still get asked to add a link to their Kudzu reviews). Some business owners were paying for ads on Kudzu in order to show up on top and some business owners were also paying for a website through Kudzu. Once they closed down their website, all reviews and websites were gone. This is why it’s important to put reviews on your own website. It gives your business a lot of credibility. Google is the leader in reviews, but what happens if they ever do away with the review section of “Google My Business” just as they did away with their Google+ pages? All of your hard work in gathering reviews will be gone forever, whereas, you could simply direct individuals to your own website to leave a review and then ask them to leave a review on Google later. We have seen business owners accidentally delete their Google listings and lose all reviews, so have a backup plan for your reviews. Keep them safe by storing them on your server or backing them up on the cloud. Plus, it’s much better to direct traffic to your own website than to a third party website to leave a review. This gives you the opportunity to do damage control for bad reviews. You want to drive as much traffic to your website as possible and organic traffic works best in order to boost your rankings!
Wondering if you should take advantage of the word wide web as business strategy? If you have a business and don’t have a website, you are losing out on great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow. As a business owner, you need to know where your consumers are. But what if consumers know your business and what you can offer, but they can’t reach you? That is one of the risks you take by not having a website for your business. Let’s talk about costs efficiency. when you have a store front you have to worry about security and maintenance as well as a number of other things that may cost you a pretty penny. Not to mention you only get local foot traffic. With a website, you can sell your products and services online and your not limited to selling locally. A strategically developed website and online presence solution provides tremendous benefits and costing outlines. And maintaining a website, updating products and prices, is easier because it’s literally just a few simple clicks. Another thing to consider if the fact that your website is accessible around the clock. Even if you have a store front, you are more than likely only selling your products and services during business hours. Your website and social media accounts are accessible 24/7/365. Imagine that you want to buy from a store. You put in all the effort required to go to the store, but when you get there, it’s closed. We all know how irate we feel in that situation. Since your website is operational around the clock, from the convenience of the local coffee shop, their couch or their bed, your customers and clients can easily access your website and services which makes buying online a huge convenience. Smart businesses realise this and thus have their own website housing their products and services so that potential customers can browse online for the products they want to purchase. Believe it or not, most people will search the internet for a product or service before the purchase to check the credibility first. When you provide good service or product, positive word-of-mouth about your business is likely to spread. Which in turn, delivers more repeat and new business. People tend to trust a business after they have done business with it. Using your website, you can continuously serve consumers online and increase your credibility as a business owner. In short, being visible worldwide means you are very likely to gain more customers. The more customers and visitors you have, the more sales you will generate. The more sales you generate the happier you and your shareholders will be. It is imperative for every business to have a website. The more professional your website is, the more advantages you can gain. If you need a website for your business call us at Elegant Image Studios. We can design and develop a website that represents your business and market your brand in a sleek and professional way AND we will even help you with online marketing, social media marketing, search engine optimization, and so much more.
Social media can level the playing field between industry leaders and upstarts, between multinational corporation executives and small-business owners, making peers of all participants. If you want to make your mark on social media, first and foremost you should provide quality content. You can either be a generalist — producing and curating a hodge-podge of content across many different disciplines — or you can choose to specialize in one or a few areas. Specialists tend to bend more ears than generalists. You’ve got to be able to stand out. Here’s a look at just some of the ways social media marketing can improve your business: 1. Increased Brand Recognition. Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. 2. Improved brand loyalty. Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal. 3. More Opportunities to Convert. Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them. Not every interaction with your brand results in a conversion, but every positive interaction increases the likelihood of an eventual conversion. 4. Higher conversion rates. Social media is a place where brands can act like people do, and this is important because people like doing business with other people; not with companies. 5. Higher Brand Authority. Interacting with your customers regularly is a show of good faith for other customers. When people go to compliment or brag about a product or service, they turn to social media. And when they post your brand name, new audience members will want to follow you for updates. The more people that are talking about you on social media, the more valuable and authoritative your brand will seem to new users. Social media solves many business marketing problems. With more than two-thirds of the American population actively using social media, the platforms allow businesses to reach a large number of potential customers. Because of the way content is shared and distributed on social media platforms, businesses can significantly increase public awareness of their products and services. Further, social media provides a way to address the questions, comments and concerns of existing customers, building brand loyalty. For more information on the benefits of social media marketing checkout this article Forbes >> https://www-forbes-com.cdn.ampproject.org/v/s/www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/amp/?_gsa=1&usqp=mq331AQCCAE%3D&_js_v=0.1#referrer=https%3A%2F%2Fwww.google.com&_tf=From%20%251%24s&share=https%3A%2F%2Fwww.forbes.com%2Fsites%2Fjaysondemers%2F2014%2F08%2F11%2Fthe-top-10-benefits-of-social-media-marketing%2F
Registering a domain is the first step in building and managing a web site, and it plays a pivotal role in the site’s success. There are many factors to consider during he registration process, leaving many people confused about the simplest options. Business and private domain registration are two prominent features offered by registrars during the checkout process. Private domain registration is a service offered by most domain registrars, which keeps all of the information that you provide to the registrar private. If you do not purchase private registration, all of the information you give the registrar (except for payment details) will be available in a publicly viewable free database known as the WHOis database. Private registration protects you from annoying and aggressive marketers that can find your phone number, address and email address within the WHOis database. Private registration also protects you from lawyers, competitors and predators that could use your information for nefarious purposes. In a sense, business domain registration is the complete opposite of private registration. Private registration is meant to conceal your registration details, business registration is meant to promote them. When you opt for business registration during checkout with your domain registrar, you’ll be placing your domain and the DNS records (registration information) into a business WHOis database that is picked up by various business directories online. Business registration is another way to promote your business and build immediate exposure by putting yourself in an openly viewable database that can be viewed by your clients and competitors alike. Having your registration information available in the business database automatically instills trust in many people that want to know more about your company and your online business. Ideally, you should provide all business information when opting for business registration. For more information you can visit >>http://www.dynonames.com/articles/public_vs_private.htm
It’s a lot easier to prioritize anything if you come up with a list. When it comes to your business it’s better to be safe than sorry when you have certain goals you are trying to achieve and if you are a small business owner, chances are that having a digital marketing strategy will help you grow your business faster. Your checklist should start with your website. A website is the foundation of a digital marketing strategy; the place where you will direct traffic, collect leads and provide useful information about your company. Second on your business checklist content marketing. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and to drive profitable customer action. Create a monthly calendar that outlines what content you will create and how you will distribute it. The third element you should consider on your digital marketing checklist is social media marketing. Not only does posting links to your content on your social channels increase traffic to your website and blog, but using social media also gives you a way to communicate directly with your customers and potential customers. For more information on how to conduct a digital marketing checklist you can visit>>https://www.thebalancesmb.com/digital-marketing-small-business-owner-checklist-4151947 or call Elegant Image Studios today and we will help you set your business up for success!
Social Media Marketing can really help you increase the flow of traffic to your business. One way it does this is though target marketing by targeting ideal buyers, customers, clients or patients, which allows you to drive more relevant traffic to your business. Not to mention that many people will perform searches at social media sites to find social connections that may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine. Facebook, for example, is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities. If you are looking to increase traffic to your website and business, the best way of advertising your business is through social media. Many people sit and scroll through out the day and if they see something they like- they share it or tag friends who may be looking for the services you provide. SMM advertising isn’t just about the text that pulls in relevant traffic but it heavily relies on visual aid. Elegant image studios creates custom graphics for each post created. It is a well-known fact that visual posts on social media outperform text-only posts. To set yourself out from your competitors step up your brand with engaging visuals. But we know that creating graphics, conducting research for content, and posting can be time consuming. That’s why we will do it for you! We offer several different packages that will grow with your business and you will be able to sit back and do what you do best which is run your business. For more information call us at (678) 457-7939.
Internet marketing is a good inexpensive way to reach your target market with out using the old school ‘in-your-face’ ad strategy. It allows customers and clients to find what they’re looking for without annoying popups or aggressive tactics. Lets face it, we all have been there, looking for services or products that we need but some marketing strategies of certain companies are so disruptive that we give up before we find what we are looking for. If you have a business website and you are trying to reach your target market, internet marketing can help you achieve that market. First, you want to start with a goal. This is vital. You have to know where you want to go, and what success will look like for your business, before you can head down the internet marketing road. Then you have to figure out who exactly you are maketing to as well as your promotion strategy. Promotion is more effective if you plan when you publish your products or services. To learn more Call (678) 457-7939 or visit us online today at https://www.eis2022.wpenginepowered.com #EIS #ElegantImageStudios #InternetMarketing #SEO #BusinessGoals
Here at Elegant Image Studios we understand that you want to pick the Website Design Company that’s right for you. Although, we pride ourselves in taking the best care of our clients and their businesses than any other firms on the market, we encourage you to do your research. There are few other industries where “you get what you pay for” so aptly applies. Reputable companies can’t even tell you exactly how much a site will cost to build until they discover from you exactly what you need. There will be base amounts for different types of sites gathered from experience, but like a custom home builder knows, your needs are specific to you and a good designer will know how to properly price your site so it doesn’t become a money pit for you. Here is an article on the top 10 mistakes to avoid when choosing a Website Design Company>>https://duffweb.com/web-design/10-critical-mistakes-to-avoid-when-choosing-a-web-designer/ Call (678) 457-7939 today #EIS #ElegantImageStudios #WebsiteDesign #AvoidThese10Mistakes
