Premier Carpet & Duct Cleaning serves the entire Athens Georgia area with all your carpet cleaning, upholstery cleaning, and duct cleaning needs. When you call them you can be assured that your carpet will be cleaned and treated by a licensed, trained professional. If you combine carpet cleaning with the allergen reducing effects of air duct cleaning you can be assured your home or office will have a healthier environment for your family and/or co-workers.
Blue Wire LLC is a full service, electrical and low voltage contractor specializing in the installation and project management of commercial Electrical, Voice, Data, Fiber, Access Control, and CCTV. Their knowledge and experience enable them to understand the needs of their customers and translate them into practical and cost-effective solutions. Blue Wire is committed to providing a “customer first” type of service and installation experience. Their reputation is built on quality installation, timely completion, competitive pricing, and customer satisfaction.
Wondering if you should take advantage of the word wide web as business strategy? If you have a business and don’t have a website, you are losing out on great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow. As a business owner, you need to know where your consumers are. But what if consumers know your business and what you can offer, but they can’t reach you? That is one of the risks you take by not having a website for your business. Let’s talk about costs efficiency. when you have a store front you have to worry about security and maintenance as well as a number of other things that may cost you a pretty penny. Not to mention you only get local foot traffic. With a website, you can sell your products and services online and your not limited to selling locally. A strategically developed website and online presence solution provides tremendous benefits and costing outlines. And maintaining a website, updating products and prices, is easier because it’s literally just a few simple clicks. Another thing to consider if the fact that your website is accessible around the clock. Even if you have a store front, you are more than likely only selling your products and services during business hours. Your website and social media accounts are accessible 24/7/365. Imagine that you want to buy from a store. You put in all the effort required to go to the store, but when you get there, it’s closed. We all know how irate we feel in that situation. Since your website is operational around the clock, from the convenience of the local coffee shop, their couch or their bed, your customers and clients can easily access your website and services which makes buying online a huge convenience. Smart businesses realise this and thus have their own website housing their products and services so that potential customers can browse online for the products they want to purchase. Believe it or not, most people will search the internet for a product or service before the purchase to check the credibility first. When you provide good service or product, positive word-of-mouth about your business is likely to spread. Which in turn, delivers more repeat and new business. People tend to trust a business after they have done business with it. Using your website, you can continuously serve consumers online and increase your credibility as a business owner. In short, being visible worldwide means you are very likely to gain more customers. The more customers and visitors you have, the more sales you will generate. The more sales you generate the happier you and your shareholders will be. It is imperative for every business to have a website. The more professional your website is, the more advantages you can gain. If you need a website for your business call us at Elegant Image Studios. We can design and develop a website that represents your business and market your brand in a sleek and professional way AND we will even help you with online marketing, social media marketing, search engine optimization, and so much more.
Cork Specialties provides high-quality cork grips, handles, and cork rings to custom fishing rod builders. Located in Stone Mountain, Georgia. The owner reached out to us after having his current website at https://corkspecialties.net/ redesigned last year by another agency and not being happy with the overall look and feel of the site.
If your small business is trying to leverage social media for marketing, you’re probably struggling to build a large, engaged audience. You’re not alone. Every 60 seconds there are 293,000 new posts and 136,000 new photos posted on Facebook alone. Businesses need to leverage every strategy and tactic they can to effectively market on social media. One of the most important strategies: investing in good design to amplify your content marketing strategy. Here are five proven ways good design can amplify your content marketing strategy. Good design is memorable Good design builds brand recognition Strong visuals perform better than text alone Good design effectively uses limited space Images attract more clicks, retweets, and likes Good design is memorable As we wrote in Why Good Design is More Important Than Ever for Your Business: People have a very short attention span. In fact, according to a Princeton University study, snap judgments count. The study found after seeing a face for only 1/10th of a second people formed opinions about that person. Judgments were made on attractiveness, likeability, and trustworthiness, and prolonged exposure to that face just reinforced the initial impression. With the incredible amount of content the average user encounters on social media, first impressions and snap judgments play an important role. Research has found the attention span of the average adult has dropped to a mere 8 seconds. When you have so little time to catch the attention of social media users, good design becomes even more critical. Good design builds brand recognition Colors, type, imagery, and layout contribute to the visual essence that makes up a brand. These things are also vital components of good design. Think about ways to incorporate elements from your brand in your content marketing. Whether it’s a splash of color, the use of your corporate typeface, or an element from your logo subtlety integrated into the background of an image, there are many ways you can add your brand in without overwhelming the content. For more on logo design, give us a call today at (678) 457-7939. People remember visuals better than text Scientists have found that people’s ability to recall images is dramatically better than remembering text alone. They even coined a cool name for this phenomenon: the Picture Superiority Effect. Inc. magazine explains: It works like this: If you hear information delivered verbally, you are likely to remember about 10 percent of that information three days later. Add a picture, however, and your recall rate will soar to 65 percent. Put simply, visuals matter—a lot. “Human PSE is truly Olympian,” writes molecular biologist John Medina in Brain Rules. “Tests performed years ago showed that people could remember 2,500 pictures with at least 90 percent accuracy several days post-exposure, even though the subjects saw each picture for about 10 seconds. That kind of recall is even more critical when you consider the deluge of content people scroll through every day on social media. Incorporating images with good design is a powerful way to extend your brand. For example, if you’re showcasing your products on social media, be sure that you have strong packaging design (the physical packaging for your products) and package graphics (the graphics, including images and content, on the packaging) so that your products stand out. 74% of social media marketers use some visual asset in their post and marketing, and 37% of marketers said that visuals were their most important form of content. Only blogging rated higher. Good design effectively uses limited space According to recent studies, an incredible 80% of the time on social media is spent using mobile devices. This is a problem for communicating with customers and prospects because post and image sizes on many social media sites are quite small: Instagram posts are resized to 612 pixels by 612 pixels. Facebook and Twitter feed images end up just over 500 pixels wide. Good design can help boost your content when you’re working with a limited amount of space. How something is organized visually and how well it’s perceived is primarily informed by psychology and how our brains interpret what we see. Less can be more. Good design encourages sharing Marketing studies reveal a staggering statistic: the average American is exposed to around 5,000 advertisements and brands per day. Only twelve ads leave an impression. Want to be like those twelve impressive, spotlight-stealing brands? You need a practical, attractive design. When consumers are faced with deciding between a wide array of choices – all things with similar features or benefits – they go with the one that they either recognize or the one that has a more pleasing design. For example, images attract more clicks, retweets, and likes According to research conducted by Buffer (a social media tool we use and like), tweets with images received 150% more retweets than those without any images. Customers aren’t the only ones that agree good design helps companies on social media platforms. 60.8% of marketers said that in 2017,the design was essential to their marketing strategies. 93% agreed that it was very important. By leveraging good design, you can ensure that your content marketing efforts won’t be another momentary blip in your customers’ endless social media stream. Article from: https://www.websitemagazine.com/blog/how-good-design-improves-content-marketing-strategy
It may be time for you to think about a redesign of your current website. Call (678) 457-7939 or visit us online today at https://goo.gl/Bwq3DI #EIS #ElegantImageStudios
Bryant roofing & Repairs has been a valued client of ours since 2010. They decided it was time to up their website presence on the net by converting to a customized responsive WordPress website. All while keeping their current color scheme. Bryant Roofing and Repairs is the contractor you need with the experience, dedication, and know-how to properly install or repair the roof over your head. They are a family-owned and operated roofing business servicing Gwinnett, Walton, and the surrounding areas since 1989.
We’ve all heard the old cliche – less is more. But, is it really true? When it comes to web design, the answer is yes. Simple website design offers benefits that more complex websites can’t match. While you may like the look of elaborate designs, when designing for function simplicity will win out every time. Digital marketing expert Neil Patel points out: Far too often I see websites try to jam too much information into a very small space. The navigation is confusing, and it’s overwhelming for anyone viewing the site. If this is starting to sound like the layout of your website, it could be the reason why your conversion rates are unsatisfactory. Even if you don’t think your design is too cluttered, there’s always room for improvement. Taking the time to streamline your website will create a better user experience and serve your business better. Here are 5 important benefits of simple website designs: Simple websites convert better. Simple web designs load faster. Simple designs are more mobile-friendly. Simple websites cost less. Simple websites reduce user friction. Let’s take a look at each of these benefits to see how you can make it work on your business website. Simple Websites Convert Better. The website landing page is a specific type of webpage whose entire purpose is to convert. The golden rule of designing a landing page that converts well? Keep it simple. Simple design makes it easy to draw the viewer’s eye to the most important area of the page – and, if you’re looking for conversions, that’s your call to action. Navigating a cluttered interface is no fun. It can be confusing, overwhelming and frustrating. And, it makes it harder for users to find and complete a call to action. Here are two easy ways to simplify your web design to improve conversions… Limit Your Menu Options It can be tempting to show your audience everything you have to offer right off the bat. But, that may not be the best choice. You want your website to be informative and user-friendly. But, offering too many navigation options is more likely to overwhelm your viewers than it is to help them. You’ll see conversions increase if you limit your menu options to just the essentials. A menu full of intriguing destinations on your website many entice viewers to click in deeper before they have a chance to act on the call to action right in front of them. Conversely, users may be paralyzed by a wealth of menu options and subsequently click away entirely if they don’t see what they want right away. The more menu options are present (and the more information your viewers have to sift through), the more decisions they have to make. And, decision fatigue is a real threat to your conversions. Psychologist Barry Schwartz, the author of The Paradox of Choice, points out: The more options we have, the less likely we are to make a choice because we’re paralyzed [with indecision]; or, if we overcome paralysis and make a choice, we tend to be less satisfied with our choice later. The bar [for obtaining satisfaction] rises with the more options people have to choose from. Make life easier for your audience by giving them as few navigation decisions to make as possible. And make sure the decisions they do have to make really count. Focus Attention on Your Call to Action The more opportunities you provide on your website to buy something, sign up for emails, or subscribe to your blog, the better… Right? Wrong. Pulling your viewer’s focus in too many directions at once will decrease the likelihood that they will actually act on any of those opportunities. (Decision fatigue – remember?) Simplify your web page and increase your conversions by eliminating anything that may draw focus from your call to action. In fact, go one step further, by using the design elements to guide the eye directly to the CTA. If you’re aiming for strong conversions, make your call to action the primary focus of your webpage. You should, of course, feel free to promote multiple offers on your website. But, limit each offer to its own page so that it can get the attention it truly deserves. Simple Website Designs Load Faster. Website load speeds are vitally important to the user experience; and, as a result, to your business. Did you know that viewers start abandoning your website after mere seconds of load time? Between seconds 4 and 5 of your website’s load time, 20% of viewers have already left your site. The number only increases from there. And, not only that, search engines take your website’s load time into consideration when calculating your ranking. A faster load time means a higher placement in the search engine results. If you want to optimize your website for speed – which you should – complex web designs are the enemy. So, pare back complex graphics. Simplify elaborate layouts. Minimize your photos and graphics to speed up load times. Trim your copy and compress your video files. Faster load times keep viewers around longer, create a better user experience, and increase the likelihood that viewers will even find your website in the first place. Simple Designs Are More Mobile-Friendly. As of 2017, 63% of all web traffic took place on mobile devices. This means that how your website looks on mobile is just as important – if not more so – than how it looks on a laptop or desktop computer. Simple web design is easier to translate into a small mobile screen than a busy, visually complex design. This may be one of the most compelling benefits of simple design – with so much web traffic via mobile, creating ease-of-use for mobile users is a no-brainer. Sure, you could maintain two websites – one for desktop and one for mobile. But, that requires twice as much work. It’s far better to have one simple responsive design that can easily transition from laptop to phone to tablet while maintaining the design’s integrity. With fewer moving pieces to juggle, simple websites with limited design elements are just naturally more flexible.
As you dive into the world of digital marketing, you’ll likely encounter a whole new vocabulary and set of concepts. If you haven’t already, you’re bound to have questions about how landing pages fit into your digital marketing strategy. Developing a landing page sounds like a simple task, and it can be, but it’s vitally important to lead conversion.
We Welcome Hydro Tight Roofing & Restoration to the EIS family! Hydro Tight Roofing is a family-owned roofing & restoration company located in Loganville, Georgia. They are members of the National Roofing Contractors Association, Master Shingle Certified through CertainTeed, with outstanding reviews on both Kudzu and Angie’s List. They work with new construction, developers, home builders, and homeowners. After taking a look at their current website you will see below we came up with some problematic issues that we wanted to focus on and correct in the newly designed and developed website. The logo looks like it’s just been slapped on the website. It does not blend in well with the site design/layout Load Time – Every single page takes a while to load. 14seconds is what the load time on a 3G service is which is poor and leads to 32% Estimated visitor loss. Navigation is difficult to read No call to action up top Facebook links to the incorrect Facebook business page Google+ links to the incorrect google page Sections on the home page are just plain and not eye-catching. The gallery of work does not show past jobs. Frequently Asked Questions is text-heavy. The service Area page is not professional looking. Favicon is not correct. Top Fixes For the site Load visible content before CSS and JS – If the amount of data required exceeds the initial congestion window, it will require additional round trips between your server and your visitor’s browser. To make pages load faster, limit the size of the data that is needed to render the above-the-fold content of your page. Optimize Images – Images often account for most of the downloaded bytes on a page. Properly formatting and compressing images can save many bytes of data and improve website performance. Leverage Caching – Caching allows a browser to store frequently requested files on the user’s device for a set period of time. When caching is enabled, subsequent page loads can be more efficient. Performance graded at 12 out of 30 – Page requests are 117 which makes the site slower. SEO – Page titles need to be fixed. Scored 20 out of 30. Security graded at 0 out of 10. No SSL certificate means Google does not give good rankings to site without an SSL certificate. Make a call to action. Incorporate a rewards program. Make the site stand out and draw users in. Make a Favicon that is relevant to your business. Show your work in a professional easy to maintain layout. Share the latest news in a blog to help keep fresh content on your website. Add social share buttons on each page. Brand social media to mirror your website. Our Design Presented to the Client
