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Top 5 Elements of a High-Converting Website In today’s competitive online world, your website isn’t just your digital storefront — it’s your most powerful sales tool. A beautiful design may impress visitors, but a high-converting website turns those visitors into paying customers. At Elegant Image Studios, we specialize in building websites that look amazing and generate results. Here are the top five elements every business website needs to boost conversions.
Starting in July, Google Chrome will mark all HTTP sites as “not secure,” according to a blog post published today by Chrome security product manager Emily Schechter. Chrome currently displays a neutral information icon, but starting with version 68, the browser will warn users with an extra notification in the address bar. Chrome currently marks HTTPS-encrypted sites with a green lock icon and “Secure” sign. Google has been nudging users away from unencrypted sites for years, but this is the most forceful nudge yet. Google search began down-ranking unencrypted sites in 2015, and the following year, the Chrome team instituted a similar warning for unencrypted password fields. The Chrome team said today’s announcement was mostly brought on by increased HTTPS adoption. Eighty-one of the top 100 sites on the web default to HTTPS and a strong majority of Chrome traffic is already encrypted. “Based on the awesome rate that sites have been migrating to HTTPS and the strong trajectory through this year,” Schechter said, “we think that in July the balance will be tipped enough so that we can mark all HTTP sites.” Developers have been transitioning their sites to HTTPS and making the web safer for everyone. Progress last year was incredible, and it’s continued since then: Over 68% of Chrome traffic on both Android and Windows is now protected Over 78% of Chrome traffic on both Chrome OS and Mac is now protected 81 of the top 100 sites on the web use HTTPS by default Chrome is dedicated to making it as easy as possible to set up HTTPS. Mixed content audits are now available to help developers migrate their sites to HTTPS in the latest Node CLI version of Lighthouse, an automated tool for improving web pages. The new audit in Lighthouse helps developers find which resources a site loads using HTTP, and which of those are ready to be upgraded to HTTPS simply by changing the subresource reference to the HTTPS version. Chrome’s new interface will help users understand that all HTTP sites are not secure, and continue to move the web towards a secure HTTPS web by default. HTTPS is easier and cheaper than ever before, and it unlocks both performance improvements and powerful new features that are too sensitive for HTTP. Developers, check out our set-up guides to get started.
Google has expanded the ability for more businesses to add their services to their menus. This includes not just restaurant owners, which they added a few months ago, but more service businesses, from plumbers to florists to health and beauty, and even web developers. To access this, log in to your Google My Business listing, click on the info tab and select the add or edit services icon: Google said, “[S]ame as the food establishment menu editor, this feature will only be available if the listing is not currently connected to a third-party provider and for listings in English speaking locals.” And Google added, “If your listing is currently displaying an incorrect menu, please see this help center link for more information on how to correct or remove the link.” Article from https://searchengineland.com/google-my-business-expands-menu-editor-to-support-service-menus-295917
Google has posted on Twitter that it released a “broad core algorithm update” this past Monday. Google said it “routinely” does updates “throughout the year” and referenced the communication from the previous core update. Google explained that core search updates happen “several times per year” and that while “some sites may note drops or gains,” there is nothing specific a site can do to tweak its rankings around these updates. In general, Google says to continue to improve your overall site quality, and the next time Google runs these updates, hopefully, your website will be rewarded. Google explained that “pages that were previously under-rewarded” would see a benefit from these core updates. Here is the statement Google previously made about this type of update: Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year. As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded. There’s no “fix” for pages that may perform less well, other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages. Here is Google’s confirmation from today about the update on Monday: Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year…. — Google SearchLiaison (@searchliaison) March 12, 2018 Article from https://searchengineland.com/google-confirms-rolling-out-a-broad-core-search-algorithm-update-earlier-week-296600