With the holiday season coming in fast, it’s important that you reap the benefits while you can. During the Christmas season people are actively online or out shopping trying to find the perfect gift for their family members, friends, and coworkers. This is the best time to market yourself, your brand, and your business as well as make a good impression to have long lasting relationships with your customers and clients. One benefit of the marketing during the holidays is doing just that-connecting with new people! Holidays are a great way to connect with your social media audience. As long as you keep your audience in mind and approach your social media marketing with great content and holiday graphics that connect with the heart, you’ll get the engagement you seek. The holidays can be a good icebreaker for new leads and they’re simply a nice change-up for your existing customers who are loyal to your business. Plus, it’s easy to create holiday posts for your social marketing plan. The holidays are the best time for you to take this opportunity to offer a super deal and/or offer special “gift giving” promotions to give back to your audience. Well-crafted holiday posts can encourage people to feel like they’re a part of something bigger. Especially when your post encourages them to give back to the community and to share for greater rewards or incentives. The biggest benefit of this strategy is creating a give and receive dynamic between your business and your audience. When you offer deals or rewards, people who are already spending money may spend an extra few dollars to get the deal and are more likely to repeat business or share your business with their friends or family looking for similar products/ services. People love to share holiday posts. People want to be a part of something bigger than themselves so when they see posts that are inspiring or if they see you’ve got great promotions going on, they’re more likely to re-post and tag their friends and family which is essentially good for business. This increases engagement and, ultimately, can increase page likes and reshares. As long as you know your audience you can aim to surprise them with engaging content using holiday and event posts which allows you to connect with your fans and followers to generate more likes and shares. Consumer traffic reportedly goes up by 150% during the holidays. So with that in mind utilizing social media can be a huge benefit to your business overall. Higher numbers means higher potential. Businesses should invest in social media marketing right before and during the holidays so they can maximize profits, increase their visibly and brand loyalty, connect with new audiences and expand their reach. The benefits simply outweigh costs.
A1 Grout & Tile Solutions is a Barrow County Georgia grout cleaning company you can trust for amazing results! Whether your home or business needs grout cleaning, bathroom or kitchen tile grout cleaned, A1 has the experience & know-how to serve you!
Congratulations! You’ve hired an expert team to help you take your Facebook advertising to the next level. This is the beginning of what will likely prove to be your most profitable year to date. BUT… Before you get to making the most of all of that Facebook marketing magic, you’ll need to do one thing: Provide account access to your agency! While you may be scratching your head about how to do so, the steps are fairly simple. We’re about to walk you through them from start to finish, so follow along and you’ll be done in the blink of an eye. There are two different ways to provide access to your Facebook Ads account—and multiple levels of access—that you can provide to your new digital marketing agency. We’ll be covering both, as well as which of these make sense to provide to different people at the agency. You’ll see that we do concentrate on using Facebook Ads Business Manager Account, as it’s really the best way to provide access. If you don’t want to go that route, no worries, we’ll give you the sneaky backdoor avenue to provide access to your agency at the end of this post. (But we highly recommend reading the rest to see what you might be missing!) It’s time to get your advertising into high gear, so let’s get started! But First… Do you have a Business Manager account associated with your Facebook Ads account? We highly recommend setting up a Business Manager account as it allows you to: Manage accounts, advertising, pages, and applications from a single location Manage multiple accounts at the same time Provide your team/agency members different levels of access privileges, according to their role/needs Organize all reporting in a single location Partner more easily! If you haven’t already signed up for Business Manager, take the following steps to get started with this important tool: Visit business.facebook.com. 2. Select Create Account. 3. Enter the name for your Business Manager (business name). 4. Enter your name and work email address. 5. Select the primary Page you’ll be using for your Business Manager by typing its name into the Search box and clicking on the appropriate page. 6. Finally, you’ll want to add a Facebook Ads account to your Business Manager by typing your Ads account name in the Search box and clicking on it when it appears in the search results. That’s it! You’ve successfully created your Business Manager, added your company Page and Ads account, and you’re ready to share access with your agency partner! Now That You’ve Created Your Business Manager… Now that you’ve got your Business Manager created, it’s time to get into the real meat and potatoes of this post! So let’s get down to it! Start by going to business.facebook.com. This will bring you to your Business Manager page. In the top right corner, click on Business Settings. When you scroll over the menu icons (the blue “people” icon and the grey icons beneath it) your Settings menu will open up. Click on Ad Accounts to assign a partner. Select the account that you want to add a partner/provide access to. In the top right corner, click on Assign Partner. This will open a new panel in which to enter your partner’s information. You’ll typically want to select the role of Admin for your digital marketing agency, as they’ll need it to effectively handle your advertising. If you’re curious as to what each of the roles allows access to, let’s take a quick look: Admin — Admins have full control over your advertising account. They’ll be able to make adjustments to billing info, create ads, and even post and manage your fan page. This is access you should only give to a trusted partner, like your digital marketing agency. Advertiser — If you have an in-house marketing team, you may choose to select this option. This gives the partner full access to advertising capabilities, but doesn’t allow them to make changes to billing info or post to your fan page. In this case, you’ll be responsible for updating this information and, if a problem comes along, your campaigns may be paused until you can handle the issue. Analyst — Analyst access can see everything going on behind the scenes of your advertising, but can’t actually make changes to anything. This is the level of access you might provide before hiring an agency or if you were training an in-house team member that was unfamiliar with Facebook advertising. Once you’ve selected the Role for your partner, you’ll be provided with a link to share with them. This is one of the ways you can provide access. The second way to provide access is by clicking on the blue words – “Connect your business account using your partner’s business ID instead.” When you click on this blue link you’ll be met by a new popup asking for your agency’s partner ID. Your agency will provide you with their ID (it’s at the end of their Business Manager URL). Enter the agency’s ID number and click Connect. For example – Elegant Image Studios clients enter 230733423764254 At this point both you and your agency will receive a notification that they have access to your account and they can begin managing your advertising. Providing Access to Your Page(s) You’ll also want to provide access to your Page(s) to allow your agency full access to effectively manage your advertising. To do so: Open your Business Manager. Click on Business Settings. Scroll over the icons on the left to fully open the Settings Menu. Click on Pages. In the top right, click on Assign Partner. This will open a new panel in which to enter your partner’s information. Note: Again you’ll typically want to select the role of Page Advertiser for your agency as they’ll need it to effectively handle your advertising. Once you’ve selected the Role for your partner, you’ll be provided with a link to share with them. This is one of the ways you can provide access. The second way to provide access is by clicking on the blue words – “Connect your business account using your partner’s business ID instead.” When you click on this blue link you’ll be
There are a host of things from content to malware to browser upgrades and even links that need to be up to date if you want to get the most out of your investment. Unless you have your own IT department that includes experienced webmasters and coders, a website maintenance plan is a good alternative. Website maintenance is as important as car maintenance. You want to keep things up-to-date and running smoothly if you’re going to use it everyday, don’t you? And if people Soare using your site regularly why not keep in good working condition for them? The internet changes all the time and if you’re not updating your site you and your user’s can hit a bunch of road blocks in terms of experience which can have detrimental effects on your sales. One benefits of a maintenance plan is improving user experience. Improving your user’s experience can increase sales because these days performance is everything. If your user’s are getting slow loading pages or even that annoying 404 page when trying to search or buy your products and services it can definitely discourage them from continuing to buy from your business online. You don’t want to lose sales due to something as simple as a maintenance issue. Another important benefit of a maintenance plan is security. Security is incredibly important because thousands of websites are hacked each day. Website maintenance ensures your website and servers are updated and current with the best software and security out there can protect you and your consumers. Many times it is software updates that have holes in them which can be exploited unless you have someone who knows which updates to use and how to close holes when they do appear. Doing the updates yourself because you think you’ll save a few coins can really put you in a bind if you get hacked. That’s why hiring a professional to maintain your website updates and security updates may be better for you in the long run and is more cost effective. Plus, hiring a professional can ensure your site will be maintained from top to bottom even when you have a smaller issues. We all know that if we have to do it ourselves we are more likely to procrastinate in fixing the small things. Small problems and issues can be ignored but over time they add up. The end result can be in a steady loss of business or down time while you have to stop and fix the entire thing. Website maintenance professionals check on codes, review your tags, provide browser support and upgrades as well as handle proactive website bug fixes, all to help keep your site running smoothly which in turn helps you make money consistently without long downtimes. Ultimately, web maintenance is a necessary preventive to keep your site in good working order, safe, and running efficiently. The benefits of having a website maintenance plan often outweigh the costs by a wide margin because potential money lost from problems or affects both your business image and profit margin. In order to maintain your brand and your mission to your consumers online, investing in a maintenance plan will allow your user’s to feel to safe to do repeat business with you as well as tell their friends about your products and services which brings in new business. Call EIS Today and ask us about our maintenance plans. We work hard to keep your site performance at it it’s best so you don’t have to worry about losing customers or clients to website problems.
Website design for Academic Advantage Online Tutoring has been completed. This will be their new 2019 website. Face-to-face live interaction with tutors online. Sharing study material & upload files. All tutoring sessions are recorded.
Website design concept has been completed for Drinkable Pool Water. Drinkable Pool Water Systems are the only systems available in the USA offering 4 different technologies calibrated and controlled by one central control panel in order to achieve the absolute best results.
When you start a business one visual marketing tool that works really well most is your logo. Your logo is the face of your company whether you are a mom and pop or a large corporation. Not only is it the face of your business but it also plays an important part in getting the customers’ attention to what you offer in the market. When you hire a designer, like EIS, the most important thing to communicate to your designer is how you want the logo to feel. Is it suppose to be welcoming? Upscale? Elite? Low key? Giving us as designers an idea of how you want people to feel when they see your logo is the key to creating a visual representation of your brand and business. As visually creative people, we as designers will not only design for aesthetics but for emotional impact. When commissioning a logo design, think about what it means to you and what you hope it will mean to customers. This will help us get in the right mindset to create the visual representation of your brand you’re looking for. You should explain your company’s mission to the person you choose to design your logo because your mission is essentially is the picture you’re trying to paint for your target audience and it gives the designer a place to start which makes choosing colors, fonts and styles much easier. Also, stating a clear idea of who your customer is and what you want them to think when they see the logo will make the process of creating your logo run smoothly. This means having the buyer personas of your target audience(s) established and in writing. If you have a clear and concise idea of who your target audience is, it can further help us establish the message you want your logo to send to it’s viewers. Your logo is the epitome of who you are as a brand so try not to over complicate things. When you’re communicating with the designer about how you visually want your logo look in terms of fonts, colors, lines and shapes, keep it simple yet timeless. These elements are all foundational for your brand but during the process give your designer ideas of 3 or so colors or less that you believe represent your business. Choose a few simple shape and line variations and if there are letters in your logo choose a couple fonts you believe represent your brand the best. Remember that logos make a lasting impression on the potential customers so it’s important for your logo to be unique but not so over the top your audience doesn’t make a connection between your logo and your business. Here at EIS, we do logo design and branding. We listen closely and work diligently to make what you want happen to ensure our clients get the most out of their graphic designs. Using our knowledge and creativity, we can help you decide on what are the best elements to use when creating your logo. We will even post many representations of your possible logo on social media to get a vote on what people like the most so you can have a consumer opinion as well as our professional opinion about which logo may work the best for your company. Call us today for your design project!
Blue Wire LLC is a full service, electrical and low voltage contractor specializing in the installation and project management of commercial Electrical, Voice, Data, Fiber, Access Control, and CCTV. Their knowledge and experience enable them to understand the needs of their customers and translate them into practical and cost-effective solutions. Blue Wire is committed to providing a “customer first” type of service and installation experience. Their reputation is built on quality installation, timely completion, competitive pricing, and customer satisfaction.
E-commerce is generally associated with buying or selling a product by using the Internet as the platform. Information and communications technology is used in e-commerce marketing to create and add to relationships among organizations and between an individual and an organization. At present, about half of the world prefers purchasing items online at their convenience. Business-to-business, business-to-consumer, and business-to-government are some of the types of e-commerce marketing. The best advantage of e-commerce marketing is convenience. The procedure is user friendly and the customer is just a click away from getting any information, product, or service. The e-commerce marketing site operates round-the-clock. A person can buy products from anywhere in the world at any time. In the case of physical stores, the geographical area is limited. Moreover, small business stores cannot compete in the larger world of business, but with the help of sound e-commerce marketing strategies, even a small business can overtake a larger business. Also, most e-commerce websites have detailed descriptions of their products along with images. In this way, the customers don’t have to judge the quality of a product from the image alone and they can do any research on the details of product to ensure it meets their needs. Another benefit is reviews. Customers and clients can review products or services with their personal experience as well as read any reviews left by satisfied customers before purchasing online, and the customer has the ability to check a product’s authenticity and warranty as physical stores do not always mention them. E-commerce marketing also provides an easy option to branch out. Unlike establishment costs involved in new stores, this business does not have those expenses. Another advantage is that it enables the business owner to provide co-brand websites to special customers. And speaking of cost efficiency if the inventory of goods is an automated process, then not only is there a reduction of costs, but also of risks. The setting-up cost of an e-commerce business is extremely low compared to setting up a physical shop. Moreover, it is easier to get a license and permit for an e-commerce marketing site. Billing customers and inventory management are usually automated. This reduces labor costs. Therefore, e-commerce in modern business is much more efficient. If your interested in benefiting from adding e-commerce into your business’seiei marketing strategy we can make the whole process of e-commerce less complicated by sitting down with you and planning the different stages. We would learn about your business model, then apply what we have learned to a site which will be designed in conjunction with your business. We can advise whether taking credit card payments online is your best option or whether you should consider other avenues.
Covenant Lift was conceived and birthed through sowing a specific seed for a specific need. They have been selling forklifts for 20 years and have been selling parts and equipment for 35 years. Covenant Lift contacted EIS recently needing to upgrade their current website to make it responsive.
