When you start a business one visual marketing tool that works really well most is your logo. Your logo is the face of your company whether you are a mom and pop or a large corporation. Not only is it the face of your business but it also plays an important part in getting the customers’ attention to what you offer in the market. When you hire a designer, like EIS, the most important thing to communicate to your designer is how you want the logo to feel. Is it suppose to be welcoming? Upscale? Elite? Low key? Giving us as designers an idea of how you want people to feel when they see your logo is the key to creating a visual representation of your brand and business. As visually creative people, we as designers will not only design for aesthetics but for emotional impact. When commissioning a logo design, think about what it means to you and what you hope it will mean to customers. This will help us get in the right mindset to create the visual representation of your brand you’re looking for. You should explain your company’s mission to the person you choose to design your logo because your mission is essentially is the picture you’re trying to paint for your target audience and it gives the designer a place to start which makes choosing colors, fonts and styles much easier. Also, stating a clear idea of who your customer is and what you want them to think when they see the logo will make the process of creating your logo run smoothly. This means having the buyer personas of your target audience(s) established and in writing. If you have a clear and concise idea of who your target audience is, it can further help us establish the message you want your logo to send to it’s viewers. Your logo is the epitome of who you are as a brand so try not to over complicate things. When you’re communicating with the designer about how you visually want your logo look in terms of fonts, colors, lines and shapes, keep it simple yet timeless. These elements are all foundational for your brand but during the process give your designer ideas of 3 or so colors or less that you believe represent your business. Choose a few simple shape and line variations and if there are letters in your logo choose a couple fonts you believe represent your brand the best. Remember that logos make a lasting impression on the potential customers so it’s important for your logo to be unique but not so over the top your audience doesn’t make a connection between your logo and your business. Here at EIS, we do logo design and branding. We listen closely and work diligently to make what you want happen to ensure our clients get the most out of their graphic designs. Using our knowledge and creativity, we can help you decide on what are the best elements to use when creating your logo. We will even post many representations of your possible logo on social media to get a vote on what people like the most so you can have a consumer opinion as well as our professional opinion about which logo may work the best for your company. Call us today for your design project!
Blue Wire LLC is a full service, electrical and low voltage contractor specializing in the installation and project management of commercial Electrical, Voice, Data, Fiber, Access Control, and CCTV. Their knowledge and experience enable them to understand the needs of their customers and translate them into practical and cost-effective solutions. Blue Wire is committed to providing a “customer first” type of service and installation experience. Their reputation is built on quality installation, timely completion, competitive pricing, and customer satisfaction.
E-commerce is generally associated with buying or selling a product by using the Internet as the platform. Information and communications technology is used in e-commerce marketing to create and add to relationships among organizations and between an individual and an organization. At present, about half of the world prefers purchasing items online at their convenience. Business-to-business, business-to-consumer, and business-to-government are some of the types of e-commerce marketing. The best advantage of e-commerce marketing is convenience. The procedure is user friendly and the customer is just a click away from getting any information, product, or service. The e-commerce marketing site operates round-the-clock. A person can buy products from anywhere in the world at any time. In the case of physical stores, the geographical area is limited. Moreover, small business stores cannot compete in the larger world of business, but with the help of sound e-commerce marketing strategies, even a small business can overtake a larger business. Also, most e-commerce websites have detailed descriptions of their products along with images. In this way, the customers don’t have to judge the quality of a product from the image alone and they can do any research on the details of product to ensure it meets their needs. Another benefit is reviews. Customers and clients can review products or services with their personal experience as well as read any reviews left by satisfied customers before purchasing online, and the customer has the ability to check a product’s authenticity and warranty as physical stores do not always mention them. E-commerce marketing also provides an easy option to branch out. Unlike establishment costs involved in new stores, this business does not have those expenses. Another advantage is that it enables the business owner to provide co-brand websites to special customers. And speaking of cost efficiency if the inventory of goods is an automated process, then not only is there a reduction of costs, but also of risks. The setting-up cost of an e-commerce business is extremely low compared to setting up a physical shop. Moreover, it is easier to get a license and permit for an e-commerce marketing site. Billing customers and inventory management are usually automated. This reduces labor costs. Therefore, e-commerce in modern business is much more efficient. If your interested in benefiting from adding e-commerce into your business’seiei marketing strategy we can make the whole process of e-commerce less complicated by sitting down with you and planning the different stages. We would learn about your business model, then apply what we have learned to a site which will be designed in conjunction with your business. We can advise whether taking credit card payments online is your best option or whether you should consider other avenues.
Covenant Lift was conceived and birthed through sowing a specific seed for a specific need. They have been selling forklifts for 20 years and have been selling parts and equipment for 35 years. Covenant Lift contacted EIS recently needing to upgrade their current website to make it responsive.
The success and prosperity of your business or website are determined by the level of trust that people have with regard to your products and services. Customer feedback influences your consumers’ purchasing decisions greatly. A simple, well-written review may make or break your company’s reputation. Let’s take Kudzu for an example. They went out of business back in November of 2018 (most business owners still have not realized this, as we still get asked to add a link to their Kudzu reviews). Some business owners were paying for ads on Kudzu in order to show up on top and some business owners were also paying for a website through Kudzu. Once they closed down their website, all reviews and websites were gone. This is why it’s important to put reviews on your own website. It gives your business a lot of credibility. Google is the leader in reviews, but what happens if they ever do away with the review section of “Google My Business” just as they did away with their Google+ pages? All of your hard work in gathering reviews will be gone forever, whereas, you could simply direct individuals to your own website to leave a review and then ask them to leave a review on Google later. We have seen business owners accidentally delete their Google listings and lose all reviews, so have a backup plan for your reviews. Keep them safe by storing them on your server or backing them up on the cloud. Plus, it’s much better to direct traffic to your own website than to a third party website to leave a review. This gives you the opportunity to do damage control for bad reviews. You want to drive as much traffic to your website as possible and organic traffic works best in order to boost your rankings!
We have completed a website design concept for Eden Seed. Eden Seed is a Nutrition, Health & Fitness company that offers helpful advice.
Wondering if you should take advantage of the word wide web as business strategy? If you have a business and don’t have a website, you are losing out on great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow. As a business owner, you need to know where your consumers are. But what if consumers know your business and what you can offer, but they can’t reach you? That is one of the risks you take by not having a website for your business. Let’s talk about costs efficiency. when you have a store front you have to worry about security and maintenance as well as a number of other things that may cost you a pretty penny. Not to mention you only get local foot traffic. With a website, you can sell your products and services online and your not limited to selling locally. A strategically developed website and online presence solution provides tremendous benefits and costing outlines. And maintaining a website, updating products and prices, is easier because it’s literally just a few simple clicks. Another thing to consider if the fact that your website is accessible around the clock. Even if you have a store front, you are more than likely only selling your products and services during business hours. Your website and social media accounts are accessible 24/7/365. Imagine that you want to buy from a store. You put in all the effort required to go to the store, but when you get there, it’s closed. We all know how irate we feel in that situation. Since your website is operational around the clock, from the convenience of the local coffee shop, their couch or their bed, your customers and clients can easily access your website and services which makes buying online a huge convenience. Smart businesses realise this and thus have their own website housing their products and services so that potential customers can browse online for the products they want to purchase. Believe it or not, most people will search the internet for a product or service before the purchase to check the credibility first. When you provide good service or product, positive word-of-mouth about your business is likely to spread. Which in turn, delivers more repeat and new business. People tend to trust a business after they have done business with it. Using your website, you can continuously serve consumers online and increase your credibility as a business owner. In short, being visible worldwide means you are very likely to gain more customers. The more customers and visitors you have, the more sales you will generate. The more sales you generate the happier you and your shareholders will be. It is imperative for every business to have a website. The more professional your website is, the more advantages you can gain. If you need a website for your business call us at Elegant Image Studios. We can design and develop a website that represents your business and market your brand in a sleek and professional way AND we will even help you with online marketing, social media marketing, search engine optimization, and so much more.
Customers continually choose CT Mobile Locksmith for all of their local locksmith needs, because they go above and beyond the call of duty to ensure that their customers get the speedy and quality services that they deserve. They offer low rates, and their technicians are some of the most skilled locksmith service technicians in the industry. They offer high-end lock brands that are built to last and reliable friendly services are what you can always expect when you call on them.
Master Repair, LLC. is a handyman service that provides services such as: Changing door locks, Replacing ceiling fans, Replacing kitchen faucets & replacing bathroom faucets.
Social media can level the playing field between industry leaders and upstarts, between multinational corporation executives and small-business owners, making peers of all participants. If you want to make your mark on social media, first and foremost you should provide quality content. You can either be a generalist — producing and curating a hodge-podge of content across many different disciplines — or you can choose to specialize in one or a few areas. Specialists tend to bend more ears than generalists. You’ve got to be able to stand out. Here’s a look at just some of the ways social media marketing can improve your business: 1. Increased Brand Recognition. Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. 2. Improved brand loyalty. Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal. 3. More Opportunities to Convert. Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them. Not every interaction with your brand results in a conversion, but every positive interaction increases the likelihood of an eventual conversion. 4. Higher conversion rates. Social media is a place where brands can act like people do, and this is important because people like doing business with other people; not with companies. 5. Higher Brand Authority. Interacting with your customers regularly is a show of good faith for other customers. When people go to compliment or brag about a product or service, they turn to social media. And when they post your brand name, new audience members will want to follow you for updates. The more people that are talking about you on social media, the more valuable and authoritative your brand will seem to new users. Social media solves many business marketing problems. With more than two-thirds of the American population actively using social media, the platforms allow businesses to reach a large number of potential customers. Because of the way content is shared and distributed on social media platforms, businesses can significantly increase public awareness of their products and services. Further, social media provides a way to address the questions, comments and concerns of existing customers, building brand loyalty. For more information on the benefits of social media marketing checkout this article Forbes >> https://www-forbes-com.cdn.ampproject.org/v/s/www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/amp/?_gsa=1&usqp=mq331AQCCAE%3D&_js_v=0.1#referrer=https%3A%2F%2Fwww.google.com&_tf=From%20%251%24s&share=https%3A%2F%2Fwww.forbes.com%2Fsites%2Fjaysondemers%2F2014%2F08%2F11%2Fthe-top-10-benefits-of-social-media-marketing%2F
