Check Your Links Few things look as amateur as links that are no longer relevant, or don’t work! Every so often, go back and click on every link on your website. Every. Single. One. If you link to outside sources of information, you need to check to make sure they’ve not been broken, removed, moved, or simply been eaten by some computer error. 2. Update Your Content Out-of-date content doesn’t look great. If you have a brochure site for a small business, and the prices are not often subject to change, it can be fine to mostly leave the content alone. But if you have any sort of blog, media feed, or what-have-you: keep it up to date. 3. Test on New Browsers and Devices When a new browser comes out, test your site. If your friend gets a new phone or tablet, ask to borrow it so you can test your site. A new version of JavaScript comes out? Test your site with it. Get a new TV that can browse the web? You get the idea, I’m sure. 4. Double Check All Javascript Interactions This is actually a big one. So many sites rely on JavaScript for basic functionality. Large swathes of content and even entire websites will stop working if their JavaScript stops working for any reason. 5. Double Check All Forms Forms can stop working for a variety of reasons. Whatever the reason, check the forms regularly, so you don’t lose business. 6. Update All Hacks and Workarounds Sometimes when others build websites they may use hacks. Workarounds. But browsers get updates, browser market saturation changes, and CSS gets updated too. Whenever you hear of any changes that might affect your site you should check to see if any of your workarounds are now obsolete. 7. Have a Backup Plan Have a plan for backing up your entire website. any decent web host should be handling backups for you. If not, contact us today. Article from: https://www.redinfographics.com/7-things-check-website-every-month/
Are you just getting started with a social media strategy for your business? Not sure what you should be posting about in order to generate followers and engagement?
So you run a small business, everything is ticking along ok, so you don’t think you need a business website?
Social media advertising has been under attack the past few months (years) and for good reason – the “controls” placed on brands and developers have been lax at best and the most rogue among them have capitalized upon this “hands-off” attitude and approach – and you certainly can’t blame them.
Why engage and invest in the practice of content planning, content development, content marketing/distribution and content analysis? What are you going to get out of it?
How to Turn a $500 Budget Into a Successful Facebook Ad Campaign When done right, Facebook can be a key tool in promoting your small business—even on a limited budget. With new updates on a nearly daily basis, it can be overwhelming trying to take advantage of all the features Facebook offers. Through its Ads Manager program, you have the ability to gain more followers, likes and impressions on a post, and even direct people right to your own homepage. While traditional advertising avenues are limited for the budget-conscious marketer, social media advertising can stretch even a $500 budget a long way with some careful thought to these four considerations: 1. Know your audience You can get a thousand likes on a post, but if none of those Facebookers care about your company, was that ad successful? This is where quantity vs. quality comes in to play. While both have their time and place— to drive real sales and profits from these ads, you need quality engagement. This starts with building the right audience. One of the most powerful tools Facebook Ads Manager provides you with is its targeting capabilities. Your company has a specific demographic and your targeted Facebook audience can reflect those details. Narrowing all the way down to age, gender, job title, zip code and even what kind of pages they already like are all ways Facebook gets your post where it needs to be. Before you even begin boosting posts, take a look at your existing audience. If your follower count is lacking, consider using $100 out of that budget toward getting new followers that meet your target demographics. 2. Thumb-Stopping Visuals The next time you’re going down your Facebook feed and your thumb stops scrolling, take note! Why did that specific post jump out at you? Maybe it was an eye-catching video or just a cute baby picture. Whatever the reason, that post got you to stop and look at it. Keep these visuals in mind when creating your own ads because we usually look at a picture before reading the accompanying description. Avoid stock photography if possible as it can make your ad appear generic. Try capturing your own compelling images or videos, or consider creating original infographics with a program like Canva to get noticed. 3. What’s the Point? With a smaller budget, it’s necessary to be a little picky when it comes to choosing the content you want to sponsor. Upcoming promotions/events, fun pictures and original resources/infographics are all great options to put some dollars behind. Once you settle on that post, it’s time to choose what you want to get out of it— Post likes? Clicks to your website? Video views? When you’re building your ad, keep these options in mind. 4. Test & Measure This final step is the most important when it comes to maintaining and improving the success of your ad campaign. Keeping an eye on what you’re promoting, what you’re spending and the results you’re seeing can help you evaluate how to move forward. See that infographic you boosted for $30 is getting a ton of likes? Add another $20! If it’s not broke, don’t fix it— there’s a reason why people are responding, you have an awesome post, spread it around! See a post isn’t doing so well? Scrap it and make a new one. Social media is all about trying things out and adjusting in real time— don’t be afraid to try new things and experiment. Social media advertising can appear intimidating at first, but it provides marketers with great opportunities. Learning how to make the most of advertising on social platforms like Facebook can help truly elevate your marketing efforts, no matter the budget. Article from: https://www.websitemagazine.com/blog/get-some-bang-for-your-social-buck
As you dive into the world of digital marketing, you’ll likely encounter a whole new vocabulary and set of concepts. If you haven’t already, you’re bound to have questions about how landing pages fit into your digital marketing strategy. Developing a landing page sounds like a simple task, and it can be, but it’s vitally important to lead conversion.
Website design is a versatile and ever-changing field. Website designers must keep up with industry news, brush up on their skills, and evolve their style to execute the latest design trends.
Social media marketing refers to the process of gaining traffic or attention through social media sites.
A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also be an invitation for disaster — if the right steps aren’t taken to ensure a smooth transition from old website to new, you can damage the SEO equity your site has worked hard to build over the years.
