So you run a small business, everything is ticking along ok, so you don’t think you need a business website?
Social media advertising has been under attack the past few months (years) and for good reason – the “controls” placed on brands and developers have been lax at best and the most rogue among them have capitalized upon this “hands-off” attitude and approach – and you certainly can’t blame them.
Why engage and invest in the practice of content planning, content development, content marketing/distribution and content analysis? What are you going to get out of it?
How to Turn a $500 Budget Into a Successful Facebook Ad Campaign When done right, Facebook can be a key tool in promoting your small business—even on a limited budget. With new updates on a nearly daily basis, it can be overwhelming trying to take advantage of all the features Facebook offers. Through its Ads Manager program, you have the ability to gain more followers, likes and impressions on a post, and even direct people right to your own homepage. While traditional advertising avenues are limited for the budget-conscious marketer, social media advertising can stretch even a $500 budget a long way with some careful thought to these four considerations: 1. Know your audience You can get a thousand likes on a post, but if none of those Facebookers care about your company, was that ad successful? This is where quantity vs. quality comes in to play. While both have their time and place— to drive real sales and profits from these ads, you need quality engagement. This starts with building the right audience. One of the most powerful tools Facebook Ads Manager provides you with is its targeting capabilities. Your company has a specific demographic and your targeted Facebook audience can reflect those details. Narrowing all the way down to age, gender, job title, zip code and even what kind of pages they already like are all ways Facebook gets your post where it needs to be. Before you even begin boosting posts, take a look at your existing audience. If your follower count is lacking, consider using $100 out of that budget toward getting new followers that meet your target demographics. 2. Thumb-Stopping Visuals The next time you’re going down your Facebook feed and your thumb stops scrolling, take note! Why did that specific post jump out at you? Maybe it was an eye-catching video or just a cute baby picture. Whatever the reason, that post got you to stop and look at it. Keep these visuals in mind when creating your own ads because we usually look at a picture before reading the accompanying description. Avoid stock photography if possible as it can make your ad appear generic. Try capturing your own compelling images or videos, or consider creating original infographics with a program like Canva to get noticed. 3. What’s the Point? With a smaller budget, it’s necessary to be a little picky when it comes to choosing the content you want to sponsor. Upcoming promotions/events, fun pictures and original resources/infographics are all great options to put some dollars behind. Once you settle on that post, it’s time to choose what you want to get out of it— Post likes? Clicks to your website? Video views? When you’re building your ad, keep these options in mind. 4. Test & Measure This final step is the most important when it comes to maintaining and improving the success of your ad campaign. Keeping an eye on what you’re promoting, what you’re spending and the results you’re seeing can help you evaluate how to move forward. See that infographic you boosted for $30 is getting a ton of likes? Add another $20! If it’s not broke, don’t fix it— there’s a reason why people are responding, you have an awesome post, spread it around! See a post isn’t doing so well? Scrap it and make a new one. Social media is all about trying things out and adjusting in real time— don’t be afraid to try new things and experiment. Social media advertising can appear intimidating at first, but it provides marketers with great opportunities. Learning how to make the most of advertising on social platforms like Facebook can help truly elevate your marketing efforts, no matter the budget. Article from: https://www.websitemagazine.com/blog/get-some-bang-for-your-social-buck
As you dive into the world of digital marketing, you’ll likely encounter a whole new vocabulary and set of concepts. If you haven’t already, you’re bound to have questions about how landing pages fit into your digital marketing strategy. Developing a landing page sounds like a simple task, and it can be, but it’s vitally important to lead conversion.
Website design is a versatile and ever-changing field. Website designers must keep up with industry news, brush up on their skills, and evolve their style to execute the latest design trends.
Social media marketing refers to the process of gaining traffic or attention through social media sites.
A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also be an invitation for disaster — if the right steps aren’t taken to ensure a smooth transition from old website to new, you can damage the SEO equity your site has worked hard to build over the years.
SEO mistakes can be devastating to a website’s placement in the SERPs (Search Engine Results Pages). Whether you have a new website or you have had your site up for a long time, this article is for you.
Not keeping track of your website’s metrics, or doing it but not taking action based on what you find, is more or less equal to walking around in pitch darkness hoping to somehow reach your destination: both are possible but highly unlikely.
